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ABU DHABI, 22nd May, 2023 (WAM) — Etihad Airways and Experience Abu Dhabi, the destination brand of the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), have joined forces this weekend to support Manchester City football The club play their Premier League game against Chelsea on Sunday.
Experience Abu Dhabi showcased the destination’s new campaign in front of a packed crowd at Manchester’s Etihad Stadium to millions of fans around the world watching live, including on Etihad flights “One Summer Isn’t Enough”, focuses on various experiences in Abu Dhabi throughout the summer.
Ahead of kick-off, the two organizations celebrated their partnership and shared pledge to encourage tourists to the UAE capital.
Etihad Airways CEO Antonio Neves and DCT Abu Dhabi Tourism Director Saleh Mohamed Al Geziry pose for a photo in the middle of the pitch after the presentation of the Abu Dhabi campaign, accompanied by Nouf Al Boushelaibi, DCT Executive Director Strategic Marketing and Communications Abu Dhabi.
“We are very proud of our long-term partners Manchester City for their extraordinary achievement in winning the Premier League title this weekend. Congratulations to the entire Manchester City family – team, coach, management and all fans around the world – on an incredible achievement Confident achievement,” commented Antonoaldo Neves, Chief Executive Officer of Etihad Airways.
He continued: “Passengers flying with Etihad Airways can watch major sporting events live through the inflight entertainment system E-BOX, including the exciting game between the two Premier League giants. Whether you are on our flight or at the stadium Watching the game live, it’s a historic moment and our guests can use Etihad Airways’ complimentary in-flight messaging to share game highlights with friends and family during the flight.”
Saleh Mohamed Al Geziry, Director, DCT Abu Dhabi Tourism, said: “Witnessing our long-term partners Manchester City realize their dream of winning the Premier League has been incredible and I extend my warmest congratulations to them.”
Collaborating with our stakeholders and cultivating strong relationships is at the heart of everything we do at DCT Abu Dhabi. The unwavering support we have received from Etihad Airways and all our partners will surely help us achieve our goal of welcoming over 24 million visitors this year, discovering all the exciting and inspiring experiences that Abu Dhabi has in store for them. “
Nouf Al Boushelaibi, Executive Director, Strategic Marketing and Communications, DCT Abu Dhabi, said: “Working with Etihad Airways to showcase our new ‘One Summer Is Not Enough’ campaign to millions of fans at Manchester’s Etihad Stadium and beyond A truly exciting time to be a success. This is a unique opportunity to further build awareness of the Experience Abu Dhabi brand among fans by associating the Experience Abu Dhabi brand with this landmark match.”
“The campaign highlights that one summer is not enough to discover the myriad of unforgettable experiences that can be enjoyed in Abu Dhabi,” she added.
Experience Abu Dhabi and Etihad Airways teamed up to take center stage at Manchester’s Etihad Stadium with ‘One Summer Wasn’t Enough’. The event was broadcast on the stadium’s jumbo LED screen and appeared in commemorative matchday programming.
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