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ABU DHABI, 30th May, 2023 (WAM) — Siegfried Nierhaus, Vice President, Middle East, Deutsche Hospitality, has confirmed that the UAE has positioned itself as a key player in the hotel and leisure industry in the GCC, and is rapidly becoming a global hub for tourism industry and hospitality development of.
“Because of its dynamic offerings and unique attractions, the UAE’s innovation-forwardness and adaptability has resulted in a huge influx of international tourists,” Neil House told the Emirates News Agency (WAM).
“Cities such as Dubai and Abu Dhabi have quickly become top destinations for both business and leisure. Emirates airlines such as Ras Al Khaimah are also investing heavily in these areas to provide international tourists with diversified services in leisure and entertainment.”
Asked about his occupancy outlook for 2023, Neilhouse said that “demand for hotel rooms in the UAE has been outperforming hotel room offers for many days in the first quarter of 2023”.
“Hotels are outperforming expectations and the trend seems to be continuing. It is difficult to predict as hotel rooms are booked late, but the trend is positive and I believe that even in the May-September period we will Good results from the industry. The traditionally very busy Q4 will show higher demand as the UAE hosts COP 28, which will bring huge attention and customer traffic to the destination,” he continued.
He highlighted how the UAE’s luxury market continues to be an area of focus for hotel developers, with many high-end hotels catering to affluent travelers looking for unique experiences. “However, there is also a growing focus on mid-market and budget offerings to appeal to a wider range of travelers. There are also opportunities in market segments such as wellness tourism, ecotourism and experiential tourism.”
“The UAE’s strategic location as a transport hub and its excellent connectivity through airports make it a preferred destination for travelers from all over the world,” Nealhouse further elaborated on the main reasons behind the tourism boom. “The UAE’s commitment to sustainability and ecotourism initiatives will further attract environmentally conscious travelers. Overall, the UAE’s focus on innovation, luxury and sustainability has been the main reason behind the tourism boom over the past few years, At Deutsche Hospitality, we believe these factors will continue to drive growth in the industry.”
Talking about the top tourist attractions in the UAE, he said the UAE is known for its luxurious resorts, stunning architecture and cultural attractions.
“The country is home to some of the best tourist attractions in the world, including Burj Khalifa, Ferrari World, Louvre Abu Dhabi, Dubai Museum and Museum of the Future. These famous attractions showcase the country’s rich history, culture and innovation, Visitors can enjoy a wide range of activities, from dune bashing in the desert to indoor skiing at the Mall of the Emirates. This unique blend of modernity and tradition, combined with unparalleled luxury and world-class attractions, makes the UAE a an outstanding destination,” he added.
He also noted that the UAE’s commitment to sustainable development through initiatives such as the Dubai Clean Energy Strategy and sustainable development including Masdar City set it apart from other countries.
“With the upcoming COP28, the country has the opportunity to take a leadership role in promoting sustainable tourism. By highlighting ecotourism opportunities and implementing sustainable practices in the industry, the UAE can further position itself as one seeking eco-friendly and responsible tourism product’s main destination for travelers.”
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