Emirates’ pre-purchase tax-free service begins to take off – Dubai Blog

Emirates customers have been buying exclusive duty-free retail products from the airline’s EmiratesRED duty-free catalog, but they now choose to book and purchase these items before the flight, rather than during the flight.

Passengers then relax and enjoy Emirates’ in-flight services and rich entertainment content ice, And their friendly Emirates staff deliver the duty-free goods they booked directly to their seats.

Since its pre-order service has been www.emiratesred.com In July, Emirates saw positive reactions from customers on all routes. Exclusive products such as luxury perfumes Creed Aventus and Boadicea The Victorious, as well as popular products such as exquisite watches and the latest technology, were all sold out. New luxury items are added regularly, and all orders will be delivered in exclusive packaging, which is very suitable for gift giving.

Emirates customers can order duty-free items from 21 days to 40 hours before flight departure. The service is currently available to passengers in all classes of Emirates flights departing from Dubai. Emirates will gradually provide this booking service on flights to its Dubai hub.

As part of Emirates’ ongoing strategy to enable innovative digital solutions at all stages of the journey, customers can now place orders and pay online through a convenient personal device. This enables customers to obtain products that may not be available on board in sufficient quantities due to high demand, and to please their loved ones with the ultimate surprise gift on board. In August, nearly 20 luxury items on EmiratesRED were pre-order exclusive products and could not be sold on board.

By dynamically managing in-flight inventory by booking, Emirates is able to reduce fuel consumption and carbon footprint by reducing the weight of each flight. During this period, increasing flexibility and reacting dynamically to changing operating requirements and customer preferences are critical. Since the relaunch of EmiratesRED’s inflight retail business on board in September 2020, Emirates’ key inflight retail performance indicators have exceeded pre-pandemic levels, including revenue per customer.

In the next few months, the airline will expand its booking product range and become the main platform for adding additional travel services to any Emirates flight, offering more exclusive products, including special fares for some of Dubai’s major attractions, Aviation, and limited edition merchandise from some of the world’s leading brands and vineyards.

The technology platform supporting the Emirates booking service was developed by Bonflite, an innovative company that stood out from Intelak, one of the most mature travel and aviation startup incubator programs in the UAE. The Emirates Group is committed to supporting the vibrant start-ups and entrepreneurial fields of the UAE, and has been Intelak’s innovation partner since the launch of the program.