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Etihad Airways It was announced today that the carrier has signed long-term retail agreements with the following companies ATPCO Create UPA (Universal Product Attribute) and distribute it to all third-party distribution channels.The transaction makes With its own brand voice and tone, airlines accurately, consistently and intuitively display their unique offers in multiple languages, regardless of flight sales channels.
UPA brings unique air tickets, products and services to life through news, images, videos and cabin tours. UPA content can be highly targeted by plane, cabin, route, time of day, fare, etc., so as to provide time-sensitive and relevant content for passengers, travel agencies and their customers when shopping.
Etihad Airways provides world-class services and benefits, such as meals inspired by flight destinations, comfortable and private business class suites, and driver services. A cross-functional team at Etihad has been working closely with ATPCO’s retail team to create compelling UPA content that showcases the facilities, functions, Products and auxiliary facilities.
This transaction allows Etihad to create tailored related offers and communicate more effectively with customers. The airline has invested a lot of money in its product innovation, and showing suitable products and offers in flight shopping results means that more customers can see the benefits of taking Etihad flights.
“Etihad is focused on improving its distribution strategy to ensure that its customers get the same rich booking experience on any other channel as they do on other channels. Etihad Net. Working with ATPCO means that Etihad can create a single source of accuracy for its quotations and products, and ATPCO can distribute it to the market on our behalf,” said Martin Drew, Senior Vice President of Sales and Cargo, Etihad Airways Group “Working with ATPCO’s talented retail experts who create these fascinating content on behalf of Etihad Airways means that we can accelerate digital transformation and increase auxiliary sales. “
Ailsa Brown, ATPCO Sales and Partner Success Director for Europe, Middle East, and Africa added: “Improving and modernizing the user experience for flight shoppers is ATPCO’s top priority. Routehappy Content helps airlines differentiate their products in flight shopping displays, and ultimately Improve conversion rates, up-sells and customer satisfaction. The addition of Etihad Airways means they can now bring content to market quickly and efficiently in an omnichannel environment.”
Etihad Airways’ UPA content is now available on more than 40 sales channels, including Amadeus, Ctrip, KAYAK and Flight Center.
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