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- Manchester City won the Premier League trophy in the game.
Abu Dhabi, United Arab Emirates – Etihad Airways, the national airline of the United Arab Emirates, and Experience Abu Dhabi (Abu Dhabi DCT), the destination brand of the Abu Dhabi Department of Culture and Tourism, have joined forces this weekend to support Manchester City Football Club and will face Chelsea’s Premier League.
Experience Abu Dhabi, in front of a packed crowd at Manchester’s Etihad Stadium and live to millions of fans around the world, including those watching live on Etihad flights, reveals the destination’s new campaign” One Summer Isn’t Enough”, highlighting the variety of experiences Abu Dhabi has to offer throughout the summer.
Ahead of the opening, the two organizations celebrated their partnership and shared commitment to encouraging tourists to the UAE capital. Antonio Neves, CEO of Etihad Airways and HE Saleh Mohamed Al Geziry, Director of DCT Abu Dhabi Tourism, pose for a photo in the middle of the pitch after the presentation of the Abu Dhabi campaign, accompanied by Strategic Marketing and Communications Executive Director HE Nouf Al Boushelaibi DCT Abu Dhabi.
“We are very proud of our long-term partners Manchester City’s extraordinary achievement in winning the Premier League title this weekend. We congratulate the entire Manchester City family – the team, the coach, the management and all the fans around the world – on this achievement Incredible achievement,” commented Antonoaldo Neves, CEO of Etihad Airways.
He continued: “Passengers flying with Etihad Airways can watch major sporting events live through the inflight entertainment system E-BOX, including the exciting game between the two Premier League giants. Whether you are on our flight or at the stadium Watching the game live, it’s a historic moment and our guests can use Etihad Airways’ complimentary in-flight messaging to share game highlights with friends and family during the flight.”
“Witnessing our long-term partners Manchester City realize their dream of winning the Premier League has been unbelievable and my warmest congratulations,” said HE Saleh Mohamed Al Geziry, Director, DCT Abu Dhabi Tourism“Collaborating with our stakeholders and building strong relationships is at the core of everything we do at DCT Abu Dhabi. The unwavering support we have received from Etihad Airways and all our partners will certainly help us achieve this year’s Meet the goal of over 24 million visitors and discover all the exciting and inspiring experiences that Abu Dhabi has in store for them.”
HE Nouf Al Boushelaibi, Executive Director, Strategic Marketing and Communications DCT Abu Dhabisaid: “It’s an exciting time to be partnering with Etihad Airways to present our new ‘One Summer Is Not Enough’ campaign to millions of fans at Manchester’s Etihad Stadium and beyond. opportunity to further build awareness of the Experience Abu Dhabi brand among fans by associating the Experience Abu Dhabi brand with this landmark match.”
“The campaign highlights that one summer is not enough to discover the myriad of unforgettable experiences that can be enjoyed in Abu Dhabi,” she added.
Experience Abu Dhabi and Etihad Airways teamed up to take center stage at Manchester’s Etihad Stadium with ‘One Summer Wasn’t Enough’. The event was broadcast on the stadium’s jumbo LED screen and appeared in commemorative matchday programming.
About Etihad:
Etihad Airways, the national airline of the United Arab Emirates, was established in 2003 and quickly became one of the world’s leading airlines. Based in Abu Dhabi, Etihad Airways flies to passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and North America. Together with Etihad Airways’ codeshare partners, Etihad Airways’ network provides access to hundreds of international destinations. In recent years, Etihad has received numerous awards for its service and product excellence, cargo services, loyalty programs and more.
Etihad Airways has been named the 2022 Green Airline of the Year for addressing the climate crisis as the most important issue of our time. Etihad Airways is relentlessly pursuing the decarbonization of the industry through strategic partnerships with major global aviation brands and OEMs.
For more information, visit etihad.com.
About the Abu Dhabi Department of Culture and Tourism:
Abu Dhabi Department of Culture and Tourism (DCT Abu Dhabi) drives sustainable development of Abu Dhabi’s culture and tourism sector, drives economic progress and helps realize Abu Dhabi’s wider global ambitions. By partnering with organizations that position the emirate as a leading international destination, DCT Abu Dhabi strives to unite the ecosystem around a shared vision of the emirate’s potential, align efforts and investments, deliver innovative solutions, and use the best tools to support the cultural and tourism industries policies and systems.
DCT Abu Dhabi’s vision is defined by the emirate’s people, heritage and landscape. We are committed to elevating Abu Dhabi’s status as a place of authenticity, innovation and unparalleled experiences, represented by its living tradition of hospitality, pioneering innovation and creative thinking.
For more information on Abu Dhabi Department of Culture and Tourism and destinations, visit: dctabudhabi.ae and visitabudhabi.ae
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