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Etihad Cargo, the cargo and logistics division of Etihad Airways Group etihadcargo.com Portal to provide customers with a more intuitive online experience. The new look of the website includes the introduction of a faster booking process and a streamlined process, personalized dashboards, recommendations and dynamic pricing.
According to customer feedback, the site now also integrates a new dynamic map of the carrier’s global network, which provides detailed information about the Etihad Cargo team and its capabilities outside the global network.
After migrating to a customer-centric platform, the time required for customers to complete a booking has gone from more than two minutes to less than 45 seconds, which is equivalent to only 12 clicks, compared to 23 before.
New features have been introduced, such as requesting shipping quotes, booking temporary prices negotiated offline, and booking shipments based on arrival time to simplify the user experience. Customers can also create and manage booking templates based on previous purchases.
Martin Drew, Senior Vice President of Sales and Cargo, Etihad Airways Group, explained: “The look and feel of the website combines key features requested by customers, enriching the entire user experience to improve customer response time and functionality during the booking process. “
Etihad Cargo’s continued digital investment followed the surge in online trade. The carrier has grown by 60% in the past year and currently receives 42.4% of bookings online through its portal and aggregators.
“The digital portfolio investment builds on the success of Etihad Cargo’s iCargo platform and emphasizes its commitment to becoming a leading digital air cargo carrier and continuous innovation to improve the overall customer service value proposition,” Drew added.
The new Etihad freight platform represents a larger company-wide plan to expand its digital product portfolio to simplify the services provided to customers. The program started in March 2020 and successfully launched a mobile application that supports tracking and real-time, anytime, anywhere access to information including flight status.
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