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Abu Dhabi, UAE; Munich, Germany; and Tokyo, Japan. October 6, 2022 – ADVA (FSE: ADV) and NEC Corporation (NEC; TSE: 6701) today announced that Emirates Telecom, the telecommunications backbone of e& (formerly Etisalat Group), is using ADVA’s Ensemble NFV technology suite to provide on-demand virtual services to its enterprise customers, with solutions integrated by NEC with Etisalat in the United Arab Emirates is working closely with the latter, which is adding various networking capabilities to the platform. The new Universal Customer Premises Equipment (uCPE) offering enables businesses across the Middle East to quickly and securely access the industry’s broadest range of multi-vendor virtualization technologies. With the ability to leverage leading virtual network functions (VNFs), including SD-WAN, routing, firewall, DDoS prevention and IoT applications, Etisalat’s business customers can trial the service risk-free and seize new revenue opportunities immediately.
“At Etisalat, we continue to enrich the enterprise by delivering best-in-class innovative solutions, leveraging advanced technologies and maintaining our cutting-edge telecom infrastructure products,” said Khaled Murshed, Chief Technology and Information Officer, Etisalat. “We are living in an era of ‘connectivity renaissance’, which presents us with multiple opportunities to create maximum value for our clients. Our new uCPE service enables our commercial clients in the Middle East to Accelerate their digital journey and innovate their current processes. Until recently, delivering our dynamic personalized offerings required multiple hardware platforms of varying sizes stored in multiple locations to meet stringent SLAs. Today, as always focused on serving our As part of the business customer upgrade journey, we now offer every application on a single platform with the support of our long-term partner NEC, as well as ADVA’s Ensemble software suite, on a single platform. We not only make our business processes efficient by optimizing hardware resources , and our customers can now take advantage of this open standards-based solution at a very competitive price and attractive feature points.”
By leveraging ADVA’s entire Ensemble product line on a best-in-class white box platform, Etisalat’s government and enterprise customers can benefit from the software-based uCPE solution and its ancillary services. The offering means virtual services can be enabled on demand and enables businesses in 16 countries in the Middle East, Asia and North Africa to access the Ensemble Harmony ecosystem. This unique multi-vendor environment offers unparalleled virtual product variety and choice. Etisalat UAE’s new solution uses the Ensemble connector as the NFVI platform. This provides the embedded vRouter functionality of Turbo routers using 6WIND. Other key components include Ensemble Orchestrator and Virtualization Director, which provide a simple and effective management and orchestration (MANO) architecture. ADVA’s virtual edge cloud technology simplifies Etisalat’s customer deployment, improves operational simplicity and enables Etisalat to roll out secure virtualized services at scale.
“Through close collaboration with NEC, Etisalat’s uCPE solution will improve agility and productivity for businesses and governments looking to accelerate digital work. Etisalat UAE is an innovative Tier 1 service provider and now has the freedom to choose at every tier Best-in-class components and optimize costs by disaggregating, including white box, VNF and NFVI/MANO. In addition, with the ability to provide various virtual applications on the same platform, Etisalat will sell innovative new services for each customer Provides value-added services,” commented Mike Heffner, General Manager, ADVA Edge Cloud. “Our Ensemble connector solution ensures that Etisalat can now ship uCPEs to customer sites and provision them securely with zero-touch provisioning. This provides a new level of dynamism and efficiency, which will be key to accelerating digitalisation across the Middle East.”
NEC has been an advocate of open networking since the early stages of digital transformation and has been involved in the full spectrum of networking including core, transport and RAN. It is also a long-term business partner of Etisalat, continuing to provide solutions such as a multi-vendor telco cloud platform, as well as domain automation and end-to-end service orchestration solutions from its subsidiary Netcracker. This helps Etisalat bring innovative services to market faster and ensure a superior customer experience. In this project, NEC leveraged its comprehensive system integration capabilities to design and implement a new uCPE solution with global partner ADVA.
“We are proud to be Etisalat’s partner of choice to achieve greater simplicity and efficiency for its uCPE services through our close global partnership with ADVA. This is a result of Hideyuki Ogata, General Manager, Service Provider Solutions Division, NEC Corporation. A major boost for Etisalat’s business customers who will benefit from quick and easy access to voice, internet and security applications at a cost-effective entry point.” As Etisalat’s open network enabler and cloud collaboration Partners, combined with our support and comprehensive expertise, NEC looks forward to its dedicated and ongoing support to advance Etisalat’s services across all industries, from education and healthcare to e-government and smart cities. Middle East and Africa region. ”
Etisalat Group has changed its brand identity to e&, effective 23 February 2022. Its strategy aims to accelerate growth by creating a resilient business model that represents its main business pillar. Telecommunications continues to be led by Etisalat’s domestic market and existing international business subsidiaries in e&, maintaining the Group’s rich telecommunications heritage, supporting a strong telecommunications network and maximizing value for its various customer bases. e&life enhances digital services for individual customers to enhance their digital-first lifestyle, bringing the next generation of technology through smart connected platforms in entertainment, retail and fintech. To enable the digital transformation of governments, large corporations and enterprises, e&enterprise focuses on maximizing value through its end-to-end solutions in cybersecurity, cloud, Internet of Things (IoT) and artificial intelligence (AI), and artificial intelligence (AI) Deploy large-scale projects. e&capital enables the group to focus on driving new mergers and acquisitions while maximizing shareholder value and strengthening its global presence.
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