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Evision, the media and entertainment arm of e&life, has secured the exclusive rights to Mena for the 2023 Tata Indian Premier League (IPL) starting 31 March 2023.
The Tata IPL is one of the most sought after and anticipated cricket events of the year with 70 league games played across 12 venues in 52 days. The top four teams will play in a play-off with the final on May 28.
Cricket fans will have exclusive access to all the action on evision’s wholly-owned channel CricLife1, which is available across the MENA region on eLife, Switch TV and STARZPLAY platforms.
key milestone
Olivier Bramly, chief executive of evision, said: “The acquisition of Tata’s exclusive broadcast and media rights for the IPL 2023 is a major milestone for e-Vision. The IPL is one of the most anticipated cricket events of the year and we are delighted to support our Viewers are offered the opportunity to experience it exclusively on CricLife1. We are committed to providing the best possible coverage of the event and delivering the best sports and entertainment programming from local and international content providers.”
The acquisition strengthens CricLife’s position as the “Home of Cricket” in the UAE and MENA region, with CricLife having a track record of successfully broadcasting high-profile cricket series such as the ICC World Cup, Asia Cup and most recently the India Series Games and PSL. The move expands evision’s premium sports content and demonstrates the company’s commitment to delivering top-notch sports entertainment.
CricLife Channel is your one stop shop for cricket and is currently available on eLife’s Asiana and Sports packages as well as Switch TV and STARZPLAY OTT packages. Subscribers have the opportunity to watch all the best cricket content from India, Pakistan, Bangladesh, West Indies, South Africa, New Zealand and Ireland along with major events like Asia Cup, ICC Cricket World Cup and popular T20 league as CricLife, CricLife2, CricLife3 and Pakistan Super League (PSL) and Caribbean Premier League (CPL) on CricLife MAX channel. — trade arab news agency
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