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Abu Dhabi Week of Business Events will focus on developing emirate’s meetings, incentives, conferences and exhibitions (Mice) industrywill be held 26-27 September in Manarat Al Saadiyat.
The event week was launched last year by the Abu Dhabi Bureau of Conventions and Exhibitions (ADCEB) under the Abu Dhabi Department of Culture and Tourism to provide business travel experts and industry operators with a platform to learn and collaborate through panel discussions, workshops and web conferences.
Commercial activities create enormous value and opportunities for destinations and the entire tourism ecosystem, said ADCEB Director Mubarak Al Shamisi.
“Creating a platform is critical…to enable knowledge sharing, networking and professional development among mouse professionals and leaders.
“The event also gave us the opportunity to showcase Abu Dhabi’s robust mouse capabilities and world-class infrastructure, in addition to highlighting a range of inspiring, exciting and restorative experiences that visitors can explore at their own pace ,” said Mr Al Shamisi.
According to research firm Next Move Strategy Consulting, the global mouse industry is expected to reach $1.78 billion by 2030, with an annual growth rate of 6.1% over the next few years, compared to $916.1 million in 2019.
Abu Dhabi, which is strengthening its tourism infrastructure, is also focusing on the rat industry to attract larger conglomerates as the industry starts to pick up again after Covid-19.
As part of this, ADCEB recently launched the Advantage Abu Dhabi 2.0 program, which supports event organizers throughout the event planning cycle, including financial assistance to generate business opportunities for local suppliers and destination-driven value-added services.
ADCEB is also working with Etihad Airways to further strengthen support for travelling rat groups Abu Dhabiconduct city tours by offering them discounted air tickets, group booking discounts, free flights and special flight prices.
Earlier this year, the entity also partnered with Miral to attract larger conglomerates to the UAE capital. As part of the partnership, we have launched a business event fund dedicated to business events and corporate groups with over 500 attendees.
At this month’s event, experts will discuss a variety of industry topics and trends, including event bidding strategies, digital disruption and sustainability, to support the growth of the mouse industry.
Key industry groups including the International Conference and Convention Association, the Association for Incentive Travel Excellence, the Professional Conference Management Association and the International Association of Exhibitions and Events will also participate in the event.
Updated: September 15, 2022 at 2:13 pm
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