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Fashion is back in Dubai and all the talented designers are in bloom. We’re not just talking about tunics, hoods and robes, or just big European brands. Fashion in Dubai now goes beyond that, attracting high fashion and ready-to-wear.
High fashion and retail brands are increasingly selling online, but most women still want to touch and try on the garments. It’s a matter of how the fabric feels – when we’re talking about silk, cashmere, jacquard, wool or lace, they have to meet certain requirements.
Our law firm is well known and our team includes some of the pioneers in the trademark registration industry. We work with some of the biggest European, American and Asian brands in the UAE. If you are part of the fashion industry, understanding the different types of intellectual property protection to protect your business is crucial, and can sometimes be the difference between success and failure.
Before registering a trademark, we need to conduct a comprehensive search, covering all federal trademark registrations, business names, domain names, social media accounts and websites – to determine whether there is someone in the market who is already using a similar mark, or who can improve their mark. your rights.
Infringement is breach of contract and infringement, which can be of various types such as trademark infringement, patent infringement or copyright infringement. Other companies can profit from your trademark by using your business logo or trademark without approval, and you have the right to sue and seek compensation for your losses.
Agreements between designers and event organizers as well as agreements between designers and retail outlets are also very important.
Dubai welcomes many foreign brands from Europe, Asia and the US to showcase their ranges and we can assist franchisees and franchisors with the legislation relevant to establishing a new franchise brand in the UAE.
Luminita Rizescu is a European lawyer and partner at Al Safar and Partners Advocates and Legal Consultants, advising the fashion industry, corporate business, M&A, joint ventures and is a probate specialist for DIFC.
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