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Designers and artists pose for a photo at the ceremony in Dubai.
Sajjad Ahmad, Deputy Commercial Editor
The growing UAE fashion industry presents new opportunities for up-and-coming designers and artists. Celebrating the UAE’s creative culture and supporting emerging local and regional talent, ‘Fashion Week 2021’ will rock the city with an entertainment show from December 16-18, according to a press release at Hard Rock Café in Dubai revealed at the meeting.
The three-day fashion event will take place at Arena – IMG Worlds of Adventure. This is the first fashion event to showcase fashion in theatrical form.
Spotlighting the best line-ups of local and international designers, the three-day grand event aims to delight fashion influencers and fashion lovers with iconic showcases from avant-garde designers. Most designers create their ensembles consciously, focusing on inspiring economic sustainability for last-mile creators.
Curated by global fashion experts and showcasing the best MENA and Asian designers, this immersive fashion experience offers an extraordinary lineup – Rabia Z and Ameera Ahli (House of IKAT), Angelo Estera, Varoin Marwah, Behnoode , Atelier Zuhra, Nivedita Saboo, Rocky S, Victor Closet, Limak by Kamil, Lara Fashion, Muhammad Noman Ansari and Amato by Furne One.
Hosted by Supreme Events following in the footsteps of Dubai’s iconic leaders, who have successfully highlighted Dubai’s uniqueness in a post-pandemic world, Saif Ali Khan, Managing Director of Supreme Events, said: “In keeping with the country’s position , reflecting the vision of a leader, we are reinventing the fashion presentation and re-establishing the UAE as the top spot as a category leader. We hope to spark awareness of our local designers, spark the curiosity of international fashion lovers, and Build bridges to create business opportunities.”
Kevin Oliver, Director/Producer of Fashion Week 2021, said: “Fashion Week 2021 also aims to showcase a wealth of local and regional talent. Designers will be able to showcase their designs in a high-quality environment, and we Taking care of their brand positioning from start to finish with a high level of professionalism and exceptional execution. Our goal is to bring the very best to our talent and audience.”
In addition to the glamour of the fashion show, there is also a community initiative called “Bazaar” that will showcase unique products from local micro and small businesses. Known as one of the biggest fashion events in the region, it offers multiple opportunities for well-known designers and brands. A special segment is a talent show in association with Splash Fashions, where fashion schools will showcase their talents and the top three fashion students will have the opportunity to customize a collection that will be showcased on the ramp.
Fashion Week 2021 aims to celebrate fashion in the region, especially in the UAE. It is also supported by Balmain Hair Couture, Splash Fashions, Saoub Saunders, Sprocket Science Films, Percept ME, Rove Hotels, Void The Agency, Victor Magazine, Bobby Sahotra Photography, Food Artist & Molecular Gastronomist Omar Sartawi and Fun Asia Network (FAN) .
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