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Designers and artists pose for a photo at the ceremony in Dubai.
Sajjad Ahmad, Deputy Business Editor
The growing UAE fashion industry offers new opportunities for budding designers and artists. Celebrating the UAE’s creative culture and supporting emerging local and regional talent, Fashion Week 2021 will rock the city with an entertaining show from 16-18 December, at Hard Rock Café in Dubai, news revealed at the press conference.
The three-day fashion extravaganza will be held at Arena – IMG Worlds of Adventure. This is the first fashion event to showcase fashion in a theatrical format.
Spotlighting the best lineup of local and international designers, the glamorous three-day extravaganza aims to delight fashion influencers and fashion lovers with iconic showcases from avant-garde designers. Most designers consciously created their ensembles with a focus on inspiring economic sustainability for last-mile creators.
Curated by global fashion experts and showcasing the best MENA and Asian designers, this immersive fashion experience offers an extraordinary lineup – Rabia Z and Ameera Ahli (home of IKAT), Angelo Estera, Varoin Marwah, Behnoode, Atelier Zuhra, Nivedita Saboo, Rocky S, Victor Closet, Kamil’s Limak, Lara Fashion, Muhammad Noman Ansari and Furne One’s Amato.
Saif Ali Khan, Managing Director of Supreme Events, said: “Supreme Events follows in the footsteps of Dubai’s iconic leaders who have successfully highlighted Dubai’s uniqueness in a post-pandemic world. With a leader’s vision, we are reinventing fashion showcase, and re-establish the UAE’s top spot as a category leader. We hope to spark the visibility of our local designers, spark the curiosity of international fashion lovers and build bridges to business opportunities.”
Kevin Oliver, Director/Producer of Fashion Week 2021 said: “Fashion Week 2021 also aims to shine a light on a wealth of local and regional talent. High level of professionalism and excellent execution to take care of their brand positioning. Our aim is to bring the best for our talent and audience.”
In addition to the glamor of the fashion show, there is also a community initiative called “Bazaar” that will showcase unique products from local micro and small businesses. Known as one of the biggest fashion events in the region, it offers multiple opportunities for renowned designers and brands. A special segment will be a talent show in association with Splash Fashions, where the fashion schools will showcase their talents and the top three fashion students will have the opportunity to have a collection custom-made and showcased on the slopes.
Fashion Week 2021 aims to celebrate fashion in the region, especially the UAE. It has also been endorsed by Balmain Hair Couture, Splash Fashions, Saoub Saunders, Sprocket Science Films, Percept ME, Rove Hotels, Void The Agency, Victor Magazine, Bobby Sahotra Photography, food artist and molecular foodie Omar Sartawi and Fun Asia Network (FAN) support.
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