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The First Group, a leading provider of end-to-end hospitality solutions, has launched a new dedicated hotel management division that will provide third-party management services to owners and investors.
With a proven track record in launching and operating some of the UAE’s most successful upscale hotel and home-grown F&B brands, The First Group will leverage its proven expertise to deliver best-in-class services and solutions to maximize the revenue-generating potential of its clients’ assets .
“We are proud to launch our new third-party hotel management business and are committed to setting the bar for excellence in one of the world’s top hotel markets. Our aim is to ensure that each hotel we manage is performing to its highest potential, keeping up to date with the latest market trends and provide our partners with an exceptional guest experience and strong financial returns,” said Rob Burns, CEO of The First Group.
The launch of this dynamic new business coincides with The First Group’s appointment to manage the prestigious Zoya Health and Wellbeing resort in Al Zorah, Ajman. Zoya is the region’s first fully integrated wellness resort, offering a unique and holistic approach to rejuvenating body and mind.
“Zoya Health and Wellbeing Resort marks our 17th management agreement in the region. We are really excited to bring our all-encompassing approach to hospitality management to the wellbeing space. We are staffed by experienced property managers, hospitality operations and F&B professionals The formed teams work in sync to enhance the performance of each of the hotel assets we manage, ensuring they perform to their highest potential and deliver the strongest returns,” said David Thomson, senior vice president of brand and business development for First Group.
First Group currently operates 7 hotels in the UAE and its core services represent an integrated approach to hotel management. From sales and marketing, financial management, human resources to the day-to-day operations of the properties themselves, First Group manages every aspect of operations on behalf of its landlord partners. This ensures that each property it manages achieves its maximum commercial potential, while remaining highly adaptable and ideally positioned to capitalize on the latest regional and global trends.
The launch of its dedicated hotel management division marks an important chapter for the company as it pursues its long-term international expansion plans. – trade arab news agency
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