For sneaker lovers, a new pop-up store has opened some coveted brands

Shop for Air Jordans, Yeezy Boosts, Adidas slippers, etc…

Are you one of those people who can’t resist the temptation of new sneakers? Your wardrobe specifically displays the top kicks that you can touch?If the answer is yes, you need to check out the brand new sneaker pop-up store that just opened Concept pain in the Mall of the Emirates.

Shop up to 100 coolest sneakers in the You Better Fly collaboration, including Air Jordans, Yeezy Boosts, Adidas Sliders and more. This pop-up store will be open until October 31, 2021. It is not only buying shoes, but also an experience.

To celebrate the launch event, a number of “influential figures in the fashion and lifestyle industry” will share their favorite styles. More than just shoes, every pair of sneakers tells a story and creates content and podcasts around them. You can also snap up collectible toys from graffiti artist KAWS and artworks by Off-White’s Virgil Abloh.

The THAT Concept Store occupies two floors in Via Rodeo, Mall of the Emirates. It is home to some of the most popular fashion brands, including Balr, Chiara Ferragni, Fila, JW Anderson, Marni, Mcq Alexander McQueen, Oo La Lab, Victoria Beckham and more.

You will also find beauty and beauty areas, fitness centers and upcoming cafes. The Fitness by Bare provides visitors with a series of exciting courses starting from 6:30 in the morning every day. In addition to these options, you can also find carving, laundry and tailoring services, as well as a grocery store and No57 cafe.

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