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From Amsterdam to Canada to Abu Dhabi, how IIFA is taking Hindi cinema everywhere

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No movie awards show attracts as much glitz and glamor as IIFA. The awards show is known for attracting the brightest stars to a venue that changes every year. Be it Canada, Abu Dhabi or Amsterdam. It has been bringing Hindi cinema everywhere and promoting our films globally.

The whole world knows who Amitabh Bachchan or Shah Rukh Khan is, but even fresh and original actors, and trying to find their own home, maybe a place in the industry, can introduce themselves. Back in 2010, during the awards ceremony in Sri Lanka, Salman Khan introduced the then debut Sonakshi Sinha to the world in spectacular fashion.

this International Indian Film Academy Awards aka IIFA is one of the most popular awards shows of the year. It is known for its loudness, glitz and spectacle. This year, the tradition should continue.

This year’s attractions

By popular demand, the International Indian Academy of Film Awards (IIFA) returns to Yas Island, Abu Dhabi for the second year in a row. Karan Johar said: “I have had a special connection with IIFA for over twenty years. It was a pleasure to rock the stage with Farah. Noodles!

udian sagar aka nuclear sub all ready in IIFA Awards This year. He already has a library of some hit songs, and even a guy with two left feet can shake his legs. In a Firstpost exclusive, he talks about the excitement of performing on an international stage and more.

Performing at IIFA 2023

I’m excited, but also very, very nervous. Indian show culture is very different and we can gauge the crowd’s reaction here. The Middle East is like a miniature world, there are all kinds of people there, and you can interact with a lot of people, so that in itself is a beautiful thing.

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Updated: April 28, 2023 20:36:28 IST







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