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Fruit Attraction, the international fruit and vegetable trade fair organized by IFEMA MADRID and FEPEX, has been confirmed to attract more than 80,000 catering professionals and 1,700 industry exhibitors. They represent 52 countries, including buyers from the UAE and Saudi Arabia.
With three weeks to go until the event kicks off, the number of exhibitors is expected to increase further, with key players in the industry continuing to commit. More than 55,000 square meters will be used by international fruit and vegetable market participants, of which eight halls at IFEMA MADRID are dedicated to the fair, an increase of 38% over the previous event, indicating pre-pandemic attendance levels.
María José Sánchez, Director of Fruit Attraction, said: “As far as exhibitors are concerned, 52% of them are from the Spanish market, with the wide participation of the fruit and vegetable community in the country. This confirms the confidence of the industry in Fruit Attraction, whose success lies mainly in the There is great interest in the international sales of the Spanish fruit and vegetable market, which is a crucial month for event planning.
important trade events
“However, with its huge international presence, Fruit Attraction is also an important trade event for production, marketing and distribution from an international perspective.”
The event organisers have also set up a dedicated buyer programme to provide participants with a platform for international promotion and expansion through the International Guest Programme, which has confirmed attendance of 600 buyers from 70 countries, including invited guests. Head of Retail Buyers, Importers and Wholesalers. all over the world.
As part of the programme, the event will feature guest import country features, including buyers from the UAE, Saudi Arabia and Canada. Fruit Attraction will foster relationships with these markets through a full programme of roundtable discussions, exhibition tours and B2B meetings.
heavy European participation
In addition to a large number of European countries such as France, Italy, the Netherlands, the United Kingdom, Belgium, Portugal, Poland, Germany, etc., Serbia, Albania, Colombia, the United States, South Korea and other countries will also participate collectively, Peru, Chile, South Africa and India, as well as Africa increased participation, especially from Kenya, Guinea and Côte d’Ivoire.
This event will involve a number of key areas, including fresh agricultural products and related industries. Fresh Logistics is a platform serving fresh food logistics, transportation and cold chain management, and 100% of the contracts have been signed. space.
Fruit Attraction is once again committed to delivering transformational solutions through innovation, sustainability and digitalisation of smart farming districts, innovative products applying IT to the fruit and vegetable industry, and Biotech Attraction, research and technology development in agrobiology/plant biotechnology Program.
Ecomarket
Likewise, the eco-market continues to gain momentum as an exclusive space for the marketing and export of organic products. For their part, Strawberry will play a leading role in this edition of Fresh&Star.
The Innovation Center and Foro Innova will be dedicated to innovation and business innovation in this field. In this area, Fruit Attraction will once again host the Innovation Hub Awards, which have become an essential event in support of the industry’s entrepreneurial commitment, with categories including Fresh Produce, F&V Industry, and Sustainability and Commitment Action.
Another highlight of the event was the Factoria Chef section. This area represents the culinary space within Fruit Attraction, with engaging demonstrations and cooking shows. — arab trade news agency
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