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FuelBuddy, a fuel delivery start-up on the doorstep, has partnered with integrated marketing business influencer consultancy One Source to launch and expand in the UAE.
The partnership will include digital marketing, content marketing, performance marketing and creative responsibilities for FuelBuddy’s UAE operations. Earlier this year, FuelBuddy partnered with One Source for integrated marketing communications targeting the Indian market. In addition to marketing in India, One Source will now be responsible for developing and executing a digital marketing strategy in line with UAE goals.
The partnership will be led by Akanksha Srivastava, Senior Advisor at One Source, with support from the national team.
Comments on the partnership Divij Talwar, Co-Founder and Chief Strategy Officer, FuelBuddy, explain, “With the rise of the fuel mobility market, we have established a presence in India. Through our global expansion plans, we are looking for partners who can help us create business impact in new markets. Our partnership with One Source in India This experience has convinced us that they are the right partner for us to achieve our business goals through marketing.”
Srishty Chawla, co-founder of One Source, Add to, “Winning this role is a testament to the commercial impact work we do with our Indian partners. One Source’s integrated marketing business grew 100% year-on-year and we are now expanding our presence in key growth regions such as the UAE. We are excited to take this next phase with FuelBuddy Collaborating to grow together, we will continue to deliver exceptional business impact work for our partners.”
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