Galaxy Racer Partners with Polaris Sports for Gen Z

Leading cross-media organization Galaxy Racer (GXR) has partnered with global organization Polaris Sports to create interactive and consumer content to engage the next generation of talent, Gen Z.

As part of the partnership, Polaris Sports, a company that has been a mainstay of the industry for over 15 years, represents some of the world’s most successful athletes such as Cristiano Ronaldo, José Mourinho, Falcao, James Rodríguez, Bernardo Silva João Felix, Rafael Up-and-coming talents such as Leão, Ansu Fati, Marcos Asensio, with more than 1.2 billion social media followers, will become investors and shareholders of GXR. The two companies will also work closely to enhance the profile of sports personalities represented by Polaris Sports and reach new audiences.

The partnership enables sports personalities to connect and engage with Gen Zers through content, esports, games and branding campaigns, with the ultimate goal of creating interactive content for Gen Zers in the Middle East and beyond.

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Paul Roy, founder of Galaxy Racer, said: “We are delighted and honored to join forces with such a global brand as Polaris Sports. Our mission is to identify regional and global opportunities for Breaking new ground for a generation. It’s a really exciting time in our industry with so much we can offer players and fans.”

Luís Correia of Polaris Sports said: “Polaris’ philosophy has always been to associate with the brightest international talent with the goal of securing, enhancing and strengthening their commercial presence on a global scale. That is why this partnership with Galaxy Racer (GXR) This partnership has everything it takes to be successful and a winner, with the aim of further raising the bar for athletes and exploring joint opportunities in regions where we already have a strong presence. We are very excited to partner with Galaxy Racer.”

GXR remains committed to supporting the growth of the region and meeting the needs of esports, gaming, lifestyle and sports enthusiasts, such as their recent 15-year joint venture with Spanish football league LaLiga, which is expected to generate revenues in excess of €3 billion income. As the only organization to fully integrate esports, gaming, lifestyle and sports, GXR continues to be a trailblazer in the industry. — trade arab news agency