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Géant, part of GMG, has announced a strategic partnership with Emirates airline Crop One, a joint venture between Emirates Airline Catering (EKFC) and Crop One, an industry leader in technology-driven indoor vertical farming.
Bustanica, the world’s largest hydroponic farm, will now supply all Géant hypermarkets and supermarkets in the UAE with a new range of premium leafy greens, including lettuce, arugula, mixed salad greens and spinach.
Located near Al Maktoum International Airport in the heart of Dubai World, Bustanica’s 330,000-square-foot facility is designed to produce over 1 million kilograms of premium leafy greens annually.
Marc Laurent, President of GMG Retail – Consumer Goods, and Kieran Dowd, General Manager of Emirates Crop One and Vice President of Procurement Solutions – Emirates’ Food and Beverage, announced the partnership at the Géant hypermarket at Dubai Hills Mall.
food safety
“This is a strategic moment as the UAE government ramps up its plans to achieve its ambitious food security goals. This important partnership is in line with GMG’s vision to cover the entire food consumption chain from farm to fork. Through GMG Foods and At GMG Consumer Goods, we are committed to enhancing the well-being and adding value to consumers as we aim to be the leading marketer of local food products,” said Mohammed A Baker, Vice Chairman and Chief Executive Officer of GMG.
“We will provide our customers with Bustanica’s innovative and vertical produce and further exceed their expectations for high-quality fresh food. Offering a wide variety of locally sourced indoor-grown greens is the fulfillment of our long-term commitment to a more sustainable future Another milestone,” Laurent said.
Bustanica uses 95% less water than conventional farms and is powered by powerful technologies such as machine learning and artificial intelligence. A highly specialized in-house team ensures products are super fresh and clean, and grown without pesticides, herbicides or chemicals.
The future of agriculture
“Imagine green vegetables that are fresh, crunchy, delicious, nutritious and chemical-free year-round – that’s exactly what Bustanica promises to deliver every day. In fact, we recommend eating vegetables straight from the box, even when washed. Pollute it! We believe the farm and the technology that drives it is the future of agriculture and food security. We are proud to partner with Géant, a like-minded partner in line with our diverse customer base to bring sustainable agriculture to the planet and human well-being,” Dowd added.
Bustanica will have zero impact on the world’s threatened soil resources, dramatically reducing water reliance and year-round harvests unaffected by weather conditions and pests.
With the recent acquisition of the Géant supermarket chain in the UAE and expansion rights for the Géant, Monoprix and Franprix brands in the Middle East, GMG is now a leader in the food retail industry. — arab trade news agency
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