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Gearbox Entertainment launches initiative to organize and direct charity events » Dallas Innovates

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Gearbox founder Randy Pitchford started the company in 1999 before it was acquired by global gaming giant Embracer.

Gearbox Entertainment Co., an award-winning creator and publisher of transmedia entertainment, has launched Gearbox Gives, a new initiative to organize and direct studio philanthropic efforts.

The Frisco-based company, part of the Embracer Group AB family of companies, said the program’s mission is to use the power of entertainment to educate, inspire and create. According to Gearbox, the work of Gearbox Gives includes Gearbox’s educational and philanthropic programs, as well as community partnerships and initiatives.

“Since its inception, Gearbox has been dedicated to harnessing the power of our platform and entertainment, and Gearbox Gives is a continuation and expansion of that work,” Randy Pitchford, founder of Gearbox Gives and Gearbox Entertainment Co., said in a statement. “As Gearbox has grown in recent years, our impact on the world around us must also expand. With the launch of Gearbox Gives, we will be able to build on the work we’ve already done with our platform.”

gearbox entertainment Acquired in 2021 With Sweden-based global gaming giant Embracer Group as a wholly-owned subsidiary, the deal is valued at up to $1.3 billion.

Connecting Games to STEM Education

The executive director of Gearbox Gives is Aaron Thibault, Vice President of Strategic Operations at Gearbox.

Thibault led the development of partnerships with local higher education institutions to provide critical professional resources; facilitated a mentoring program for local high school students; represented Gearbox, and served on the North Central Texas Board of Directors Workforce Solutions Strategic Leadership Council Chair, representing Frisco and regional labor needs.

Thibault also leads Gearbox’s development of video game-based science, technology, engineering and math (STEM) curriculum for the Longview Independent School District in Texas. He adapted this work to remotely teach the fundamentals of game design and programming to students in Nairobi, Kenya.

“I’m honored to have the opportunity to build on Gearbox’s ongoing commitment to advancing social good in our community and the world through the creation of Gearbox Gives,” Thibault said in a statement. “The potential for entertainment and the Gearbox community is limitless. Our work will support communities close to home and around the world, increase access to high-quality STEM education, advance philanthropy and more.”

Supporting the Community and Students

Gearbox has a long history of using its platform, games and resources to advance social causes.

These efforts include creating Borderlands Science, a citizen science game to help map the human gut microbiome; providing video game-based STEM education to students in Texas, Kenya, and Los Angeles; raised thousands of dollars to purchase personal protective equipment for medical workers; and supported reforestation efforts.

“When the COVID-19 pandemic was at its height, the Gearbox team stepped up and activated their community to support frontline healthcare workers,” said Thomas Tighe, President and CEO of Direct Relief, an international humanitarian organization partnering with Gearbox to donate PPE July 2020. “Direct Relief is deeply grateful for this generosity at the most critical time of the pandemic and looks forward to seeing the continued impact of Gearbox Gives.”

Longview ISD officials said they appreciate the support Gearbox provides to the school district.

“Their participation allows us to enhance our programs, provide new and exciting opportunities for our students, and better prepare them to succeed in the 21st century workforce,” said Horace, Longview ISD Vice Chancellor Williams said in a statement. “We believe the skills and experience gained through this program will have a lasting impact on the future of our students, and we look forward to continuing our partnership with Gearbox for years to come.”

not just video games

Gearbox Entertainment is known for its successful game franchises and acquired Duke Nukem and Homeworld properties, which it distributes worldwide.

The company consists of four subsidiaries: Gearbox Software, Gearbox Publishing, Gearbox Studio and Gearbox Properties.

Founded in 1999 by a group of industry veterans, Gearbox Software is known for developing hit video games and franchises such as Tiny Tina’s Wonderlands, Brothers in Arms, and Borderlands.

Gearbox Publishing was founded in 2016 to help developers around the world bring their products to market while retaining their unique creative vision.

Founded in 2022, Gearbox Studios has created cutting-edge cross-media opportunities, including upcoming films based on Borderlands and Duke Nukem, as well as a series based on Band of Brothers. Gearbox Properties was established that same year to manage the intellectual property rights of all Gearbox products, media and merchandise categories.

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