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The Global Hotel Alliance (GHA) and its hotel brands are ramping up responsible travel in 2022 with new initiatives.
The largest alliance of independent hotel brands, including more than 800 hotels with 40 brands in 100 countries, is using this influence to support projects that protect people and the planet.
Headquartered in Dubai, one of the fastest growing hospitality markets in the world, GHA has a number of government and destination-led initiatives in its portfolio that are supporting the coalition’s efforts to advocate for sustainable development.
Dubai can initiative
For example, several hotel partners have joined the new ‘Dubai Can’ initiative launched by Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Dubai Executive Council, to encourage residents And tourists turn the tables on plastic waste.
JA Resorts and Hotels, a GHA hotel brand that champions the ‘Dubai Can’, has made strides in reducing single-use plastic. In January 2019, JA installed water treatment systems as well as cleaning and bottling systems at three hotels in Dubai – JA The Resort, JA Ocean View Hotel and JA Hatta Fort Hotel. To date, the AED1 million (US$272,000) investment has resulted in an estimated saving of 3.4 million single-use plastics. The company has expanded its efforts into the Indian Ocean with on-site bottling plants at JA Manafaru Resort in the Maldives and JA Magic Island Resort in Seychelles.
For the second time this year, the coalition has donated to the Boodles Boxing Ball, a social fundraising event that supports various charities, which was recently held in London. Some of the most famous faces of London society such as actresses Millie Mackintosh and Sabrina Bartlett, models Roxy Horner and Amber Le Bon, reality TV star Binky Fair Stead, TV presenter Louise Rowe, former footballer Gary Lineker and many others attended and watched the event. Energy boxing match.
Boodles Boxing Ball
The Boodles Boxing Ball has raised more than $2.5 million in the past six events, with more than $1.2 million in donations this year to support international charity Hope and Homes for Children, an international charity dedicated to bringing families together. Along with a number of hotel brands and properties including Sun International, Kempinski Hotels and Naladhu Private Island, GHA has created exciting holiday lots for silent and live auctions, contributing more than $75,000 to charity. Exclusive Live Auction Prize for Naladhu Private Island Maldives, sister property of Anantara Hotels, Resorts & Spas, includes 5 nights accommodation and half board in a stunning, newly renovated beachfront villa with swimming pool, elite GHA DISCOVERY Titanium status, 500 dollars, a new digital reward currency and business class flights, and raised an impressive $67,000.
meaningful change
“The responsible travel movement accelerated by the pandemic is challenging the hospitality industry to bring about meaningful change. Consumers now expect their favorite brands to reshape the world in a sustainable way, trusting companies that demonstrate social and environmental awareness , and steer clear of companies that do not demonstrate social and environmental awareness,” said GHA CEO Chris Hartley.
“As a brand trusted by 21 million travelers worldwide, we have a group of sustainability-conscious consumers who are calling on us to help them make responsible travel choices. So we have developed a strategy to meet this A demand that not only offers accommodations at some of the most responsibly operated hotels in the world, but finds innovative ways to help members contribute to sustainable projects, whether financially, through DISCOVERY Dollars (D$), or in The destinations they visit engage in community and environmental programs,” he added.
Together, the GHA brand and hotels support a number of philanthropic initiatives around the world, including those dedicated to children’s education, healthcare and social well-being, environmental protection and animal welfare.
Children and Youth Program
Projects under the Children and Adolescents programme theme include the Children’s Hospital Foundation in Queensland, Australia, which supports sick children and their families and conducts research into childhood diseases with support from Oaks Hotels, Resorts and Suites; Kailash Satyarthi Children’s Foundation , a leader in child protection and development, supported by The Leela Palaces, Hotels and Resorts; Kianh Foundation, a UK and Vietnam registered charity, has been working with children with disabilities in and around Hoi An since 2000, Supported by Avani Hotels & Resorts; and The Happiness Foundation, dedicated to helping underprivileged children in Bangkok, supported by Sukhothai Hotels & Resorts.
Under the theme of animal welfare, initiatives include the Golden Triangle Asian Elephant Foundation, supported by Anantara Hotels, Resorts & Spas. This renowned foundation provides world-class welfare for elephants in its own dedicated forests in northern Thailand, sponsors programs to help provide and improve elephant welfare, and implements wild elephant conservation, scientific research and education throughout Southeast Asia.
Conservation topics include some pioneering projects, Outrigger Resorts supporting the Polynesian Sailing Society, a non-profit organization that continues the art and science of traditional Polynesian sailing and the spirit of exploration through hands-on educational programs; the Kenya Land and Life Foundation, which educates communities to preserve local Wildlife and sustainable use of its tourism potential is supported by Elewana Collection; Tivoli Hotels and Resorts is supporting Fundação Projeto Tamar, a private non-profit entity pioneer in the field of marine conservation in Brazil.
“These are just a few examples of how GHA and its hotel brands can make a difference, creating a brighter future for all and sustainable practices becoming the norm,” Hartley said.
future initiatives
“Our future initiatives include not only launching more groundbreaking programs supported by our hotel brands, but wanting to engage travelers across multiple touchpoints, from encouraging them to donate D$ to charitable themes that resonate best with them. Initiatives. We are committed to ensuring that GHA continues to be the most sought-after global brand, not only for the high quality products and services we provide, but more importantly, for delivering them responsibly.”- arab trade news agency
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