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UAE-based Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, has launched the Green Collection, bringing together nearly 200 hotels, resorts and palaces operated by the GHA hotel brand.
Every Green Collection hotel has at least one certification from a globally recognized environmental organization, including 15 leading certification bodies such as EarthCheck, Green Growth 2050, Green Key and Green Globe, each requiring hotels to meet sustainability initiatives The highest international standards and performance, and regularly undergo third-party audits to maintain certification.
Accreditation demonstrates a hotel’s long-term commitment to upholding these standards, with each Green Collection property being a pioneer in practices that protect the natural environment and benefit the local communities where they operate.
“Among GHA’s 800 hotels across 40 brands in 100 countries around the world, we are incredibly proud of some of the world-class practices and initiatives that have positive environmental and social impact, and with the launch of the Green Collection, said GHA CEO Chris Hartley.
“It also helps travelers, including the 24 million members of our GHA Discovery loyalty program, make more informed travel decisions based on their values and priorities, which today include hotel sustainability credentials and Visit the destination as lightly as possible.
“By launching the Green Collection, we’re reaffirming our alignment with the United Nations’ Sustainable Development Goals (SDGs), which guide the development of the hospitality industry for a more sustainable future,” added Hartley.
According to a recent World Travel and Tourism Council (WTTC) report, 69% of travelers will actively seek sustainable travel options by 2023, and the Green Collection meets this accelerating demand, making the GHA Discovery loyalty program 24 million members empowered to make conscious and responsible travel choices. In 2022, members showed a preference for Green Collection properties, which contributed 32% of occupancy, 39% of nights stayed, 47% of room revenue and 49% of total revenue.
The Green Collection accounts for nearly a quarter (24%) of GHA Discovery’s portfolio, representing half of its brands, from mid-range to high-end, including Anantara Hotels, Resorts & Spas, Avani Hotels & Resorts, Capella Hotels & Resorts, Corinthia Hotels, Elewana Collection, GLO Hotels, JA Resorts & Hotels, Kempinski Hotels, Marco Polo Hotels, NH Hotels, NH Collection, nhow, Niccolo Hotels, Oaks Hotels Resorts & Suites, Pan Pacific Hotels & Resorts, Patina Hotels & Resorts, PARKROYAL COLLECTION, PARKROYAL, Sukhothai Hotels & Resorts, Outrigger Resorts & Hotels and The Set Collection.
From city hotels to beach resorts, the collection spans across 44 countries and 112 destinations, spanning every region. In the Middle East and North Africa, Green Collection properties account for half of GHA Discovery’s portfolio, while in Africa and Asia they account for 37% and 36% respectively.
The country with the highest Green Collection hotel density is the Netherlands with 31 hotels (97% of GHA hotels in the country); Thailand with 16 hotels (52%); UAE with 15 hotels (52%); China with 13 hotels ( 31%); Kenya with 10 hotels (77%); Belgium and Argentina with 7 hotels (54% and 50% respectively).
Many GHA brands have already achieved certification for every hotel in their portfolio, or are well on their way to doing so, such as Elewana Collection, GLO Hotels, JA Resorts & Hotels, Kempinski Hotels, Capella Hotels & Resorts and Outrigger Resorts.
Hotels in the Green Collection are acting in line with the Global Sustainable Tourism Criteria (GSTC) guidelines, which include implementing effective sustainable planning; maximizing social and economic benefits to local communities; enhancing the cultural heritage of the destinations where they operate; reducing impact on the environment negative impact.
To celebrate the launch of the Green Collection, GHA Discovery is giving back to causes that are important to members and their hotel brands. For every Green Collection hotel reservation made through the end of April at www.ghadiscovery.com or the GHA Discovery mobile app and completed by July 31, GHA will donate $5 to a charity it supports as part of its corporate Part of a social responsibility program which includes environmental protection, healthcare and wellbeing, children and youth programs and animal welfare.
“Social awareness and environmental sustainability are core values that GHA has embraced since its inception. Our overriding philosophy is to treat people and the planet with the utmost respect and create a more resilient, equitable and sustainable global ecosystem, our Green Collection’s efforts are a testament to that,” Hartley said.
“We are committed to ensuring that GHA remains the most beloved global brand in the hospitality industry, not only because we provide hotel brands and GHA Discovery members with trusted quality products and services, but also because we deliver them in a responsible manner.” Green The launch of the Collection and our endowment donations are the first of many philanthropic initiatives we have planned for 2023, aligned with what our customers and stakeholders value most now,” he concluded. – trade arab news agency
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