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The stunning Richard Mille RM010 is set with VVS diamonds by Global Ice for football players.
From university benches to adorning celebrities with diamonds, Global Ice has established itself as the jeweler of choice for French celebrities, selling the most stunning ice watches and diamond chains to the country’s biggest names. Led by 23-year-old CEO Sofian, the company recently expanded into Dubai with great success.
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Like many businesses, Global Ice was born in 2019 from a humble idea that turned out to be revolutionary. Fascinated by the American rapper’s jewelry, the two 19-year-old students aim to bring the hip-hop jewelry trend to France. Sofian recalls that we had started selling affordable chilled jewelry online, like the $100 Cuban Link chain. Soon, their brand caught the attention of rappers and football players.
Just six months later, they decided to discontinue their affordable line and instead focus on high-end jewelry, determined to succeed on this new journey despite having no experience or exposure in the industry.
Their hard work has paid off, with Global Ice becoming the number one jeweler in the country, working with France’s biggest music labels. Dadju, Niska, Ninho, Koba LaD, Vegedream, Maes… I can’t list them all because it’s too long, jokes Sofian. Their clients also include many football players from all over Europe, including Paris Saint-Germain, Chelsea, Manchester and other top clubs.
Asked about achieving this awesome success story at such a young age, Sofian declared: “In the beginning, it felt unreal to work with the teen idols and athletes we see on TV. It’s unbelievable how admired these people we’ve worked with are now inviting us to their music video shoots, recording sessions or homes to buy our jewelry.”
In 2022, Global Ice has its sights set on expanding to Dubai, while continuing to operate in Paris. Their showroom is located in The One Tower in the heart of Dubai, and they take clients by appointment, ensuring a VIP service. You’ll find a wide range of diamond watches (Rolex, Cartier, AP), as well as luxurious jewelry such as tennis bracelets, Cuban necklaces and more.
The secret to Global Ice’s success is its commitment to quality and craftsmanship. Unlike many jewelers who outsource production to countries with cheap labor, Global Ice has its own workshop and diamond setters, ensuring full control over manufacturing to deliver the best quality. “We focus on quality and craftsmanship, not profit. We don’t cut corners on our pieces. When people buy luxury, they want value for money,” says Sofian.
When asked what sets Global Ice apart from its competitors, Sofian said: “We are proud to introduce high-end jewelry to our clients, teaching them how to identify good and bad diamond settings, the fit of a piece What is the price, and what matters is the diamond characteristics. We also offer VIP service to all our clients, regardless of their status.”
With experience with the best partners, an obsession with quality and craftsmanship, and boundless ambition, Global Ice has emerged as a new and important player in the UAE jewelery and watches market. Whether you are a celebrity or just someone looking for the finest jewelry and diamond watches, Global Ice is a name you must know.
— Deepak Jain is an independent content writer.
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