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General Motors Middle East (GM MEO) announced a 6% increase in sales in the first half of 2022 compared to the first half of 2021, as it continues to implement its agile regional business strategy.
In the first half alone, the brand saw a 60% increase in sales in the second quarter compared to the first quarter of 2022, supported by nameplate performance in Saudi Arabia, UAE, Oman, Kuwait, Bahrain and Lebanon.
SUVs and Trucks
The impressive growth stems from the popularity of GM’s internal combustion engine (ICE) vehicle portfolio in the region, with SUVs and trucks leading the way, including the Chevrolet Tahoe, Chevrolet Captiva, Cadillac Escalade and GMC Yukon, while 2022 The introduction of Chevrolet’s Silverado and GMC Sierra in 2019 proved to be the key highlights of the H1. Sales figures were further boosted by the recent introduction of the Chevrolet Groove in all GM markets in the Middle East.
This growth marks a strong foundation for continuing to deliver market-leading trucks and SUVs, while setting a positive outlook for the future of mobility that GM is actively championing in the Middle East. To achieve its vision of zero collisions, zero emissions and zero congestion, GM has set out to launch 13 electric vehicles (EVs) in the region by 2025. Led by the Chevrolet Bolt EUV – now available in the Middle East, along with GMC the Hummer EV and Cadillac LYRIQ will arrive in 2023 and the Chevrolet Blazer EV in 2024.
In addition to its highly anticipated electric vehicle portfolio, GM is making strides in connectivity, launching its groundbreaking safety and connectivity technology OnStar Connected Services in the UAE, following a successful regional launch in Kuwait last year. . The membership of OnStar Connected Services has grown significantly since its launch.
infotainment system
This is amplified by the infotainment system built into the 2022 model year (Google’s built in) and GM’s myBrand mobile app, which will be further developed to provide an even more enhanced customer experience.
Luay Al Shurafa, President and Managing Director, GM Africa and Middle East, said: “The increase in sales is a testament to the GM MEO team’s commitment to our agile strategy in the region and will inspire us towards GM’s global vision of zero crashes. , zero emissions and zero congestion. This, combined with the tireless support shown by our dealers, partners and wider stakeholders to enhance the customer experience, allows us to do even more as demand for GM products continues to grow and exceed expectations.
“In turn, we were able to solidify our strong market position in our core automotive portfolio, giving us the space to revolutionize mobility through electrification, connectivity and autonomy, reaffirming our industry leadership in the Middle East.”
public-private partnership
Going forward, GM has laid the groundwork for numerous public-private partnerships with regional governments to open a new chapter in its successful operations in the Middle East.
This is complemented by Memoranda of Understanding with private and corporate entities to ensure the success of its regional project pipeline. Ongoing business development work includes incorporating autonomous vehicles into public transportation, shaping EV charging infrastructure, and exploring the possibilities of EV sharing and car rental, with a particular focus on Bolt EUV.
A closer look at the broader national contribution, with highlights including the sale of the first police tracker vehicle outside the US and the addition of the first Silverado HD Intervention Vehicle (Rescue Vehicle) concept to the Middle East Civil Defence Prospect.
sustainable approach
Building on a sustainable approach to vehicle emissions, GM is making further efforts to reduce annual operating carbon emissions by 95 percent. By 2035, GM’s operations in the UAE will reduce carbon emissions by approximately 24,000 metric tons, the equivalent of planting approximately 876,000 trees.
The work will be done through the installation of solar panels at GM’s Middle East distribution center, which is GM’s highest energy generation facility in the UAE. Scheduled for completion in 2023, the solar power project will feature 13,000 square meters of state-of-the-art solar panels capable of generating 100% of the facility’s solar power.
With a positive first half, GM will continue to champion its vision for future mobility and broader operational sustainability, while continually enhancing its portfolio of industry-leading combustion engine vehicles, trucks and SUVs. — arab trade news agency
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