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Policy changes are consistent with the company’s efforts to promote sustainable practices and combat climate change
Google said on Thursday that it will no longer publish ads about climate change misinformation on its search engine or global video sharing platform YouTube.
The new policy for Google advertisers, publishers and YouTube creators will prohibit these platforms from helping people make money from content that “contradicts the accepted scientific consensus on the existence and causes of climate change.”
Google said in a post that this includes online content that refers to climate change as a hoax or scam, or denies that the world’s temperature is rising and human activities are exacerbating the problem.
“Advertisers don’t want their ads to appear next to this content at all,” Google said.
“And publishers and creators do not want ads promoting these claims to appear on their web pages or videos.”
The internet giant added that the policy changes are consistent with the company’s efforts to promote sustainable practices and combat climate change.
“Google’s important decision to monetize climate misinformation may turn the tide of an economy that rejects climate,” said Fadi Quran, campaign director for NGO Avaaz.
“For many years, climate misleaders have confused public opinion and hindered emergency political action to address climate change, and YouTube has always been one of their weapons of choice.”
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The Quran urges other online platforms to follow Google’s example and stop offering funds to those who sell the debunked climate change denials.
The social networking giant Facebook, Google’s biggest competitor in the digital advertising market, boasted on its platform of efforts to curb climate misinformation, but did not implement such advertising bans.
Social media platforms are often accused of promoting content that provokes a strong emotional response in order to maintain user engagement so that the platform can earn more revenue from advertising, even if the content may cause harm.
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