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Hakuhodo Acquires Stake in India’s MA&TH Entertainment

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Hakuhodo CorporationTokyo-based global advertising and public relations group, has acquired a 51% stake MA&TH (Marching Ants & Trigger Happy) Entertainment Network Pte Ltdone of India’s leading branding and entertainment agencies.

This cannes film festival lions award math The group is headquartered in Mumbai. It primarily serves clients in the content creation industry, including film producers, studios, streaming platforms, TV broadcasters and international brands.

Their plays include “Baahubali: The Beginning,, “3 idiots“, and Danny BoyleOscar-winning “slumdog millionaire

The company also provides Netflixof”Delhi crime” and”AK vs. AK“It is Amazon affiliate video’sfamily man“And Sony’s”scam 1992” and”Shark Tank India“Behind the Emmy Winner is It”chef

MA&TH’s group companies include Forward Ant Advertising Pte Ltdestablished in 2001, which accounts for “MA”. Trigger Happy Entertainment Pte LtdFormed in 2007, it’s its other half that brings “TH”.

The MA has expertise in strategic planning, key visual development and activation. Meanwhile, TH focuses on audiovisual promotion, video production and film marketing strategy.

As one of India’s leading entertainment marketing agencies, MA&TH conducts marketing campaigns for many Indian films and web shows.

MA&TH has also won several advertising awards in India and internationally, including Cannes Lions Awards.

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A one-stop shop for India’s fast-growing entertainment industry, MA&TH have been working together since 2019 when they merged into one group and one office.

Long-term partnership with the Hakuhodo Group

MA&TH is involved in many collaborative projects Hakuhodo group AdGloBall 360A sort of WellrTechnology digital agency, and PMGan activation agency, both located in New Delhi, India.

Hakuhodo
Amit Chandrra is Co-Founder and CEO of MA&TH

Co-Founder and CEO of MA&TH To Amit Chandra Comment:

We have been setting trends for many years, and Hakuhodo’s global leadership will help us reach new heights.

Hakuhodo’s approach to business, people and creativity is really in line with our growth vision – both for our employees and our customers. Our focus will be to further strengthen our leadership in India and Asia Pacific.

Hakuhodo’s Viewpoint

Hakuhodo is one of the oldest and largest advertising agencies in the world.With 150 offices in more than 20 countries, the company is Hakuhodo DY GroupHas extensive international influence.

Hakuhodo
Shuntaro Ito is the Senior Corporate Officer, President and Chief Executive Officer of Hakuhodo International. (© Hakuhodo)

Ito ShuntaroHakuhodo Senior Corporate Officer and President and CEO of Hakuhodo International said:

With the joining of MA&TH, Hakuhodo India Group will gain a firm foothold in Mumbai, the capital of India’s advertising industry, and be able to provide more Indian customers with effective and extensive marketing solutions based on Hakuhodo. life insight philosophy.

MA&TH, which provides unique services, will develop more comprehensive and seamless services by joining forces with AdGlobal360, which has the advantage of marketing technology, and PMG, which has the advantage of activation.

Furthermore, I believe that MA&TH will lead the development of the entire Hakuhodo Group to the next level by collaborating with our offices outside India, Japan and Southeast Asia, especially in the entertainment business. By welcoming MA&TH into our family, Hakuhodo India Group will accelerate its growth and contribute to the growth of India’s economy and the well-being of its people.

By: Sean Fernando

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