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The Austrian village of Hallstatt, rumored to be the inspiration for Disney’s hit “Frozen,” has taken drastic measures to deal with the influx of tourists. This idyllic village attracts millions of tourists every year with its snow-capped mountains and picturesque architecture. However, the population of less than 800 residents is struggling to cope with the large crowds.
A temporary wooden fence partially blocks a beautiful view as tourists take selfies with the landscape in the tourist community of Hallstatt (Gmunden district), Austria, May 15, 2023. The Austrian village of Hallstatt – popular for selfie-seekers – has installed wooden barriers to block views in an effort to curb overtourism and restore calm. (AFP)
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To deter selfie-obsessed tourists, Hallstatt erected a temporary wooden fence at one of its famous viewpoints. The purpose of the fence is to prevent tourists from congregating at popular photo spots and causing disturbance to locals. However, the move has been met with backlash on social media, with critics arguing it hinders the town’s charm and beauty.
Hallstatt Mayor Alexander Scheutz responded to the criticism and decided to remove the fence. Instead, he plans to place banners at tourist sites reminding tourists that the area is inhabited. The village has struggled with overtourism for years, and a recent surge in tourists following the pandemic has reignited concerns among residents.
Hallstatt’s appeal is its UNESCO World Heritage status, traditional houses against the backdrop of mountains and the crystal clear waters of Lake Hallstatt. Before the pandemic, tourists from East and Southeast Asia flocked to the town, and the town was featured on a South Korean TV show and a replica was built in China. Additionally, Hallstatt is believed to be the inspiration for the fictional kingdom of Arendelle in Disney’s “Frozen.”
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Hallstatt is not the only place facing challenges from overtourism and its negative consequences. Other European destinations have also taken steps to address similar issues. The pretty town of Portofino on the Italian Riviera has taken action by introducing a no-waiting area. The aim is to discourage crowds of tourists from congregating on the pier just for selfies. With only 400 residents, Portofino often finds itself overwhelmed by as many as 10,000 tourists, causing traffic jams and congested streets. The Hallstatt case and the measures taken by Portofino reflect a growing trend across Europe to discourage overtourism.
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