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Abu Dhabi, UAE: Hayatna, a home-grown brand that has made a positive contribution to the nutritional health of the people of the UAE, continues to win accolades for its continued innovation in the category and enrichment of the well-being of the people of the country. Hayatna’s ethnic range of Lassi, Rose Lassi, Chaas and Masala Chaas won the coveted ‘Most Innovative Food and Beverage Product’ award at the recent Abu Dhabi International Food Fair (ADIFE).
ADIFE is organized under the patronage of His Highness Sheikh Mansour bin Zayed Al Nahyan and other eminent personalities. With local and international participation of more than 445 specialist companies from 41 countries, including 20 national pavilions, ADIFE is known as the preeminent exhibition for the food, beverage and hospitality industry in the Middle East and Middle East. world.
Speaking about the victory, Mr. Wasfi Kaso, CEO of EFI said, “It is a great honor to receive this prestigious award. The motivation for launching this range was simply to provide a truly global taste experience through fresh, locally sourced ingredients. EFI has always strived to provide consumers with the freshest, highest quality product, and now, with Hayatna, the most innovative product.”
Hayatna was previously awarded in the packaging category at the Dubai International Taste Awards 2022. The brand is also included in the highly regarded “Superbrands 2022 edition”.
The fast-growing restaurant brand offers more than 150 products in more than 20 categories. Their products include Fresh Juice, Longevity Juice, Longevity Milk, Fresh Milk, Fresh Flavored Milk, Fresh Laban, Fresh Yogurt, Greek Yogurt, Whipped Cream, Cheese Spread, and Mozzarella.
Hayatna’s range of ethnic products belongs to a unique category that caters to the preferences and specific tastes of a broad consumer base. Dairy products are specially formulated for popular tastes and traditional values, given a modern interpretation.
Elaborating on the need for such a segment, Mr. Mohsin Abrar, Marketing Director, EFI, commented, “The UAE has a diverse population with different tastes for global cuisines. Therefore, we decided to focus on the needs of the minority consumer segment and launched a range of products in line with nostalgia to provide our consumers with a A familiar, homely feel. We wanted to give residents of this country the opportunity to explore international favorites in a store near them.”
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