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Holiday Factory launches premium brand at ATMs

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The UAE’s leading tour operator, Holiday Factory, has launched Holiday Factory Premium on the opening day of the prestigious Arabian Travel Market (ATM) 2023, the largest travel event in the Middle East.

With the launch of Holiday Factory Premium, the award-winning tour operator aims to once again revolutionize the UAE travel market, as it did when it launched in 2011, by offering unbeatable priced holiday packages to attract the underwhelmed Serving middle-income UAE residents.

“Research on the UAE market shows that one-third of the UAE population seeks quality holidays but does not have access to affordable all-inclusive packages,” says Sandra Dammrich, managing director.

About 95 percent of high-end vacationers book their vacations themselves, while 73 percent of travelers prefer to have vacations and trips arranged for them, the company said.

Customers can now book complete premium holiday packages on a one-stop online platform, instead of booking their flights, hotels and other services individually, service by service, flight by flight, which results in a long and tedious process.

Travelers can choose from popular destinations like Switzerland, the Maldives, Italy, or unexplored wonders like the Northern Lights in Finland, where they can spend the night in authentic and luxurious igloos. All packages include direct flights with UAE’s local well-known airlines such as Emirates, Etihad, Flydubai or other well-known international airlines, as well as premium hotels, premium transfers, travel insurance and fully-guided daily tours, Really experience the destination in a premium way!

Vacationers can choose to go on a guided small-group tour with like-minded travelers for a more affordable option, or opt for a private tour for an exclusive guided experience.

Online shopping has become indispensable and extremely important in recent years. Holiday Factory Premium recognizes this and offers a seamless one-stop online booking experience. – trade arab news agency

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