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- Hongqi’s all-new Ousado was unveiled at the event, announcing that it is now available for purchase from the brand’s exclusive Abu Dhabi-based dealer, ALTAWKILAT.
ABU DHABI – Building on its huge success in the Saudi Arabian market, ALTAWKILAT has officially consolidated the luxury car brand Hongqi as its exclusive dealer in the UAE luxury car market. The partnership was celebrated at an event on 7 February 2023 at The St. Regis Saadiyat Island Resort.
The inaugural event was attended by well-respected dignitaries and businessmen who saw Eng’s presence. ALTAWKILAT Chairman and CEO Mohammed Salahuddin Abduljawad, ALTAWKILAT General Manager Fathy Allam and Hongqi Middle East Director Cheng Zhang, along with senior officials from both companies, highlighted the unique offerings that Hongqi brings to the UAE market as a luxury brand with a long history, including The brand’s new Ousado.
The world premiere of the Ousado will take place in Riyadh, Saudi Arabia in December 2022, an event where the four-door luxury sedan will be officially introduced to the UAE market. Guests were able to get a first-hand look at the new model as it boasts an updated exterior that is more modern and streamlined than its predecessor, a new four-cylinder, two-liter turbo engine and some of the most advanced safety features, fully embodying and delivering a luxurious driving experience .
project. Mohammed Salahuddin Abduljawad, Chairman and CEO of ALTAWKILAT, commented: “We are delighted to establish Red Flag in the UAE. Seeing the brand’s strong presence in KSA and other markets has driven our decision to expand our exclusive Red Flag facility to the UAE as well, We look forward to seeing the market evolve as the brand grows.”
Zhang Cheng, Director of Hongqi Middle East, also commented on the brand’s long-awaited launch under ALTAWKILAT in the UAE, saying: “All Hongqi vehicles are equipped with high-quality, state-of-the-art features, using the same manufacturing standards as the national standard, to build A vehicle where luxury and comfort come first, while taking control and safety into consideration. Hongqi not only represents luxury and prestige, but also heritage. Considering how far it has come, this brand has a long history behind it, making it a proud Theme of.
We are proud to say that Hongqi represents the national image with the concept and technology ahead of the times, and we believe it is time for us to share this pride with the world. Hongqi is unique in many ways and it would be refreshing to see more of the brand on the road in the UAE. This is a brand that puts its customers at heart and promises to provide them with better products and services without any compromises. With its top-notch quality and aesthetics, we believe Hongqi is a well-rounded vehicle that will meet or even exceed the expectations of those interested in it. “
beyond expectation
For 65 years, Hongqi has prided itself on its exquisite craftsmanship when developing models, placing superior aesthetics and modern technology at a high level. Hongqi vehicles are known to be equipped with parts from some of the world’s top auto parts suppliers, including Bose, Bosch and Michelin, and all of its vehicles feature streamlined designs from world-renowned designers.
Commenting on the brand’s entry into the UAE, Fathy Allam, General Manager of ALTAWKILAT – Hongqi, said: “The development of Hongqi as a brand has been impressive, which is why we are confident that it will bring us great value in the region. As in Saudi Arabia, we are confident that Hongqi will thrive in the UAE, and we are committed to providing all those interested in the brand with a customer experience that reflects its high standards and values.”
The brand announced an exclusive partnership with ALTAWKILAT in December 2022 to open a new store in the UAE. With more facilities planned to open across the country in the near future, the UAE’s first dealership facility has now opened in Abu Dhabi, where Hongqi vehicles, including their latest Ousado, can enjoy after-sales deals, which is in line with the Other trademarks currently available in the UAE offer different benefits. These benefits include a 7-year unlimited kilometer manufacturer’s warranty, 7-year roadside assistance and 7 free scheduled maintenance visits (or 3 years, whichever comes first).
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About Hongqi
FAW Group Corporation (“First Automobile Works”) is one of China’s state-owned automobile manufacturers, headquartered in Changchun, Jilin, China. FAW’s product range includes automobiles, buses, light, medium and heavy trucks as well as auto parts. In 1958, FAW Group launched China’s first domestically produced passenger car, Hongqi, becoming China’s first automaker.
FAW Group continued to grow and become one of the “Big Four” automakers in China. In 2014, the company ranked third in terms of production volume, producing 2.7 million vehicles for the local and international markets.
Hongqi is a division of FAW Group, a large Chinese automaker founded in 1953. Hongqi, the future of luxury cars, has won widespread admiration and praise not only in China but around the world for its outstanding specifications, attractive designs and high-quality vehicles. The Hongqi car is considered to reflect the huge development of China’s auto industry in the world.
In Chinese, Hongqi means “red flag”. Initially, Hongqi models were reserved for high-ranking government officials, including the president, and are still the president’s car of choice today.
ABOUT ALTAWKILAT General Motors
ALTAWKILAT is one of the largest companies in the Middle East, headquartered in Jeddah, Saudi Arabia. It is part of TAWAD Holding, part of the Abduljawad Group, with a wide range of businesses covering automotive retailing, car leasing and leasing, consumer finance, real estate, power generation, heavy construction equipment and automotive ancillary equipment.
Currently, ALTAWKILAT has a total of 41 branches in Saudi Arabia, representing some of the most valuable car brands, including Chevrolet, GMC, Maserati, Infiniti, Hongqi and Dongfeng. The company leases more than 9,000 vehicles for major Saudi companies such as Saudi Aramco and SCECO, employs more than 2,000 people, and offers specialized training programs to ensure high levels of customer service through omni-channel contact management technology. The company’s customer interaction center was named one of the top interaction centers in the region.
In the UAE, ALTAWKILAT has now opened a factory in Abu Dhabi and is ready to welcome customers as the exclusive distributor of Hongqi cars in the country, with plans to expand to other emirates in the near future.
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