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Reaffirming its commitment to international markets, global tech brand Honor has announced a new dual-flagship strategy to bring the next generation of foldable and versatile flagship smartphones to Europe and other international markets.
During its IFA keynote titled “Embrace the Connected Future,” the brand also previewed MagicOS 7.0, an upcoming all-scenario smart collaboration operating system based on Android as well as PC and IoT operating systems, using open standards to Facilitate seamless collaboration between smartphones, tablets, PCs and other IoT products.
To strengthen its innovative product portfolio, Honor has launched three new products: Honor 70, Honor MagicBook 14 and Honor Pad 8, which are the first Honor tablets to be released outside of China. All three products will arrive in select European markets in the coming weeks.
Gateway to the future
Bringing Honor Talents to the global stage, Honor also launched Gateway to the Future, a global initiative piloted in Hamburg, Germany, to inspire creative talent from around the world to harness the power of technology to connect people and cultures of the age Metaverse.
“Since its establishment, Honor has always aspired to make great contributions to the industry and create a better future for all. To achieve this goal, we have been focused on our commitment to innovation,” said George Zhao, CEO of Honor Equipment Co., Ltd. express. “With the launch of our dual flagship strategy, MagicOS 7.0, fitness and wellness solutions, we look forward to providing a compelling choice for European and international consumers looking for the best foldable smartphone and the highest quality user experience on the market .”
Embrace the connected future
As a global technology leader, Honor has been committed to purposeful innovation and bringing important benefits to users. Honor will bring its foldable smartphone to the international market for the first time.
In keeping with its commitment to contributing to the wider industry, Honor announced that the brand has joined several IoT consortia, including Matter and Ola, to help develop common industry standards that foster open collaboration.
In addition, the new Honor developer service platform will provide developers with direct support and services.
application market
Among the many services available, developers can submit their applications to the App Market and Game Center through the platform. It will also provide developers with access to various system capabilities so that they can develop cross-device capabilities for Honor device users in the future.
Further demonstrating the brand’s commitment to cross-device functionality, Honor is expanding its partnership with Microsoft to bring Phone Link to international Honor device owners.
Previously only available to Honor device users in China, Phone Link allowed users to connect selected Honor smartphones to Windows PCs to unlock new cross-device features, including viewing notifications on PC, making and receiving calls, and using Windows Capability of mobile applications.
phone link
Honor Magic4 Pro is one of the first international Honor smartphone models to support Phone Link, and Honor 70 will also support Phone Link after OTA update.
In addition, from October, the upgraded Honor Health APP will provide a customized user interface, and provide fitness advice and training courses based on user habits to help smartphone users achieve their health goals.
Introducing Honors Spatial Audio
Announced during IFA 2022, Honor’s Spatial Audio solution is designed to enable headsets to produce expansive cinematic 3D sound, creating the immersion required for next-generation AR and VR experiences.
The core of Honor Spatial Audio is to provide surround sound and 3D audio through headphones, track the movement of the user’s head through accelerometers and gyroscopes in the earbuds, and remap the sound field for an immersive and pleasing audio experience for the user Scenes such as movies, music and games.
And through this algorithm, it is possible to simulate the change of the sound from the sound source to the listener’s ear. These effects include sound source localization above, below, behind, and in front of the listener.
Honor Spatial Audio is the first to support sound externalization distance adjustment, providing users with dynamic adjustment of the virtual sound source distance of 0.15-10 meters to adapt to a more personalized listening experience.
Achieving a high-quality audio-visual experience
The Honor Pad 8 is an affordable all-round smart device that meets the productivity and entertainment needs of students and young professionals. The new Honor tablet uses a 12-inch 2K Honor FullView display with a screen-to-body ratio of 87%, supports 2000×1200 pixel resolution and 1 billion colors, and has 8 built-in speakers to provide an immersive multimedia experience anytime, anywhere.
The Honor Pad 8 runs Honor Magic UI 6.1 using Google Play Services and features a massive 7250 mAh battery for all-day connectivity, keeping users connected at all times. Honor Pad 8 customers who pre-order and arrive in the UAE between September 20 and 23 will also receive the Honor Pad 8 Magnetic Keyboard for free.
The launch of the tablet represents the completion of the brand’s global product portfolio; consumers in select European and international markets will soon have access to every single Honor smartphone and IoT product line, marking a new milestone for Honor.
Vlog masterpiece
Designed for vloggers, the Honor 70 is the latest addition to Honor’s line of high-end N-series smartphones. The sleek device debuted in Solo Cut mode, allowing users to easily create vlogs focusing on specific people in a group with built-in people re-identification technology.
With dual video streaming, the Honor 70 can record two videos simultaneously, one featuring a single subject and the other capturing the entire group.
The Honor 70 can easily capture high-quality vlogs thanks to the powerful dual main cameras, which include a 54MP IMX800 Super Sensing main camera, a large 1/1.49-inch IMX800 sensor, and a 50MP ultra-wide and macro camera. Powered by Qualcomm Snapdragon 778G Plus 5G, the new smartphone supports GPU Turbo X and OS Turbo X, delivering smooth performance and a responsive experience across a range of heavy-duty tasks, including video editing for video bloggers on the go.
The Honor 70 is the first Honor N-series smartphone to run Honor Magic UI 6.1 based on Android 12 and comes in a range of stylish color options including Midnight Black, Crystal Silver, Icelandic Frost and Emerald Green.
In recognition of the excellent user experience of the Honor 70, the Professional Imaging and Sound Association (EISA) awarded the smartphone the EISA BEST BUY SMARTPHONE 2022-2023 award. EISA is an expert community of more than 60 of the world’s most respected consumer electronics magazines, websites and social media commentators from 29 countries.
Immersive experience
As a brand, Honor has been investing in spatial audio, artificial intelligence and augmented reality to unlock immersive experiences and prepare for the next digital revolution.
During Honor’s IFA keynote, Gateway to the Future is a new Honor Talents initiative that aims to enrich cultural heritage through the power of technology. In collaboration with ARLOOPA, Honor challenged two renowned artists, Yunuene and Timo Helgert, to creatively reimagine the iconic Wasserschloss building on the UNESCO World Heritage Site of Hamburg’s Speicherstadt. The AR experience is now live on Speicherstadt and can also be viewed at home through the ARLOOPA app, giving smartphone users a new way to discover cultural treasures through immersive AR.
Application for the Interactive AR Artwork Category
Complementing this initiative, Honor has introduced a dedicated interactive AR artwork category in its Honor Talents global design competition. In this category, entrants are invited to produce digital augmented reality artworks that creatively transform their communities, including digital overlays of buildings, walls, parks and other public spaces that help bring communities closer to culture.
Honor also collaborated with the China Central Academy of Fine Arts (CAFA) on a new AR artwork called INFINITY. The physical experience showcases an artistic interpretation of the universe, and the creative team of CAFA teachers and students uses this analogy as an analogy to foster cross-cultural dialogue. Artwork is available at Honor’s IFA booth via the ARLOOPA app. — arab trade news agency
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