How Abu Dhabi Community Centre will nurture the next generation of media talent

“When you put a lot of ideas in the same space, magic happens,” says Yara Awad, head of commercial projects and strategic partnerships 2454.

new community Center is a collaborative, co-creative space located at the heart of Yas Creative Centre, a media campus developed by twofour54 in the UAE capital, Abu Dhabi. Designed to provide space for everyone involved in the media and creative industries, from those considering taking their first steps in a new career path, to individuals and companies already established but eager to grow and develop. It will be a place where great ideas can be born and nurtured, and designed with new collaborative approaches to encourage opportunity encounters between potential collaborators and partners.

Rather than having a freelancer sitting alone at a rented desk or a company occupying temporary office space but working in isolation, a community center brings together different disciplines and promotes engagement among people with different skills and perspectives. Do more with collaboration and networking.

The membership-based co-working space is exclusively for start-ups, freelancers and those new to the creative industries on the campus, and will be offered on a project-by-project basis. More established businesses are located in their own separate co-working spaces.

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There are also areas dedicated to large events, seminars and training programmes, which will be held regularly. And there will be a speaker program coming to the community hub to provide insight and inspiration to emerging talent and seasoned professionals, whether they are involved in gaming, filmmaking, media or any other part of the creative field.

In addition to the town hall and open meeting spaces, there are private meeting rooms, lounges, screening rooms, studios and brainstorming areas – all designed to foster an environment for networking and relationship building so that individuals and companies can Help each other and grow for the industry.

In addition to this, the community centre, which opened last month, is home to three initiatives focusing on youth, filmmaking and gaming. These provide the creative foundation for most of what happens on the site and really set the community center apart from the crowd.

On the youth side, Creative Lab will provide a new home for nearly 16,000 members who collaborate online and offline. The Creative Lab provides a community of aspiring creatives from Abu Dhabi and surrounding areas for anyone interested in film, television, publishing, music, games, animation and illustration. The Creative Lab hosts workshops and annual summer and winter camps for young creative members, as well as internships on local and international projects throughout the year.

“Moving to this hub will help our members become part of a larger community – connecting them with world-class experts in the creative industries,” said Maitha Khalifa, head of the Creative Lab. “Our members have direct access to professionals and vice versa, so whenever they need an intern or volunteer and want to collaborate, they can do it directly.”

Another key component is a dedicated area for Arab Film Studios, Image Nation Abu Dhabi’s flagship training programme for filmmakers. The training program has been running for over a decade and provides world-class development programs for all aspects of content creation – from filmmaking, script writing and storytelling.

“We are delighted to have a dedicated space for Arab Film Studios and our participants,” said Alicia Gonzalez, National Director of Talent Development at Abu Dhabi Image. “This is an area for our community, with well-equipped classrooms and editing rooms to bring their ideas to life. It’s a place where our students can meet, learn and create – and connect with Abu Dhabi A place for the wider creative community to connect. It’s a multipurpose hub.”

The Community Center is also home to the AD Game Center, which was developed with the support of American gaming giant Unity Technologies. Here, students, professionals and small businesses will be able to learn and impart the skills they need to succeed in the fast-growing gaming industry. The Unity Center of Excellence provides seamless access to technology, mentoring, training and technical advice to develop talent and help launch new careers and businesses.

“Our workstations are equipped with all the latest technology, so someone who wants to come here for a day’s work can do it,” said Sultan al-Ryami, director of gaming and esports at AD Gaming. “But it also needs to be active, it needs to have life. , so we will regularly bring in experts to lead workshops and give insightful talks to help people overcome any barriers they may face. We are giving people a space to collaborate and collaborate.”