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HSMAI to host ROC Middle East conference in November

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The International Middle East Hotel Sales and Marketing Association (HSMAI ME) will host its sixth annual congress at the Conrad Dubai on 28-29 November, featuring the influential ROC ME Business Strategy Conference.

The exclusive event brings together the brightest minds in the Middle East hospitality industry, providing an unparalleled platform for knowledge sharing and networking.

Under the banners of Connect, Evolve and Lead, this year’s unmissable event will draw on the knowledge and expertise of the region’s hospitality leaders while spotlighting the industry’s future frontrunners, inviting you to meet and network with today’s and global hoteliers tomorrow and beyond Vibrant and inspiring form.

Attendees of this year’s conference will have the opportunity to hear from top industry thought leaders, game changers, motivational speakers, innovators and disruptors, who will take the stage to lead informative and inspirational talks.

Dedicated sessions will focus on collaboration and innovation, including how to ensure marketing, sales and revenue management relationships work together. Attendees will also discover the latest tools and metrics to help implement their strategies and have the opportunity to measure their current strategies to ensure they are aligned with global benchmarks and changing market trends.

Over the course of the two days, participants will have the opportunity to amplify their network of.

As the only industry business strategy conference in the Middle East, ROC ME Business Strategy Conference leads the way to education, insight, connection and inspiration through curated events for hoteliers by hoteliers.

HSMAI Middle East is offering an early bird discount for its annual Business Strategy Conference from 1 June to 31 August, with group bookings receiving a free pass to attend both days. Newly added are day passes, which allow access to conferences within a single day, enabling attendees to attend for a limited time. HSMAI also offers exclusive student discounts aimed at encouraging young hospitality and tourism students to join and learn about the latest industry trends.

Membership keeps hospitality professionals abreast of industry trends and provides them with a platform to connect with some of the region’s most influential thought leaders.

Announcing the return of the ROC Middle East Business Strategy Conference for 2023, Mona Faraj, Managing Director, HSMAI Middle East, said: “Our annual conference is an important vehicle for industry professionals across all qualifications and areas of expertise, inviting them to come together and discuss Communicate, learn and grow in the field.”

“From the popularity of the conference last year and our regular events in the UAE and Saudi Arabia, we’ve seen that the best ideas are generated and life connections are strengthened during face-to-face events,” Mona explain. “Building on Dubai’s status as a regional hub and incubator for talent, innovation and collaboration, the ROC Middle East Business Strategy Conference brings together the industry’s greatest minds in one of the world’s most dynamic cities.”

As an influential voice in the industry, HSMAI continues to strengthen this network by being a leader in identifying and disseminating trends in the hospitality industry and building strong and productive links between its members and industry partners. The 2022 attendees include a veritable who’s who of Middle Eastern hospitality brands, media and suppliers, from Visa to Forbes Middle East. – trade arab news agency

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