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Hyundai Motor Group’s three automotive brands, Hyundai, Genesis and Kia, have won 8 design awards at the 2022 Red Dot Award for Brand and Communication Design, including 2 “Best of the Best” and 6 “Winner” accolades .
Hyundai’s ‘CES 2022 booth’, which shared the company’s vision for robotics to provide unlimited freedom of movement in the real and virtual worlds, was awarded the ‘Best of the Best’ award at the show – presented by the jury Highest honor bracket class.
At CES 2022, Hyundai Motor showcased its new concept of “Meta Mobility”, which aims to pioneer the use of robots in the real and virtual worlds, starting with a robot-based Internet of Things (MoT) ecosystem and allowing visitors to Experience them at modern booths. Hyundai also showcased Plug & Drive (PnD) and Drive & Lift (DnL) modular platforms as all-in-one solutions for its MoT ecosystem, as well as Boston Dynamics’ Spot quadruped robot and Atlas TM biped humanoid robot.
Winner’s Award
In addition, the Red Dot Award, hosted by Design Zentrum Nordrhein-Westfalen, Germany, awarded the “Winner” award for Hyundai Motor’s Songpa Showroom in the Hyundai Motor Brand Store category. Based on a modern concierge service, the lobby offers a new space and customer experience.
The repeating stainless steel mesh and 2,100 assembly clips inside and outside the building symbolize Hyundai’s unwavering commitment to the entire process of car manufacturing and sales.
For the Genesis luxury brand, Genesis Suji, Genesis Studio Anseong and Genesis House New York each won the Red Dot Award for Retail Design, while an art installation inspired by the GV60 electric vehicle won the award from Spatial Communication. Additionally, the Genesis Connected Car Integrated Cockpit (ccIC) was awarded for its user interface. These wins reflect how Genesis visually expresses its brand identity across all its spaces and customer experiences.
the elite of the elite
Most notably, Genesis Suji won the “Best of the Best” award in the Brand Store category. Genesis Suji redefines the Korean automotive customer experience. The four-story, 4,991-square-meter facility simultaneously serves as a vehicle display, service delivery platform, and test drive center. This is the first space in Korea to combine exhibition space with service projects.
In stark contrast to the bright white mall environment, Genesis Studio Anseong’s 663-square-meter showroom boldly envisions the brand’s latest driving machines in futuristic design, sound and lighting, welcoming customers to experience the highly advanced model first-hand.
Described as a sophisticated oasis in the heart of the city, Genesis House New York is a charming sanctuary. There’s a lot to explore, from art installations to modern Korean traditional dining, and Genesis’ impressive lineup. One can even take part in a Korean tea ceremony while enjoying panoramic views of the Hudson River and the High Line.
GV60 Sport
Genesis created a GV60 campaign with a concept focused on the crystal ball, one of the model’s most distinctive features. The accompanying art installation features 400 x 400 x 80 modules made of double-sided dichroic films that transform the site through iridescent reflections, creating an ever-changing space.
The aforementioned space design-related accolades were achieved through a partnership between Genesis and Seoul-based architecture firm Suh Architects, who worked closely together to deliver the brand’s philosophy in a cultural context. By implementing Genesis’ brand identity in the unique urban environment that each space occupies, the brand is able to convey a consistent message and the personality of each environment.
In addition, the Genesis ccIC (Connected Car Integrated Cockpit) connects the instrument cluster, infotainment system and head-up display into a panoramic display for a high-tech look and outstanding practicality. The world’s first integrated cockpit controller provides customers with a new user experience through the organic circulation and linking of the content of each system in the infotainment system.
Kia has once again demonstrated its competitive edge with a “Winner” award for its corporate design guide. The “Kia CI Guide” is a design manual for consistently communicating the corporate identity to customers around the world in accordance with the company’s new brand direction and strategy. This clever guide describes the brand’s design elements, such as the logo, tagline, and typeface. Kia has been moving fast into the future as a “sustainable mobility solutions provider” since the brand’s relaunch last year. — arab trade news agency
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