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Ideal Standard MENA collaborates with Belgium Pavilion at Expo 2020 Dubai to bring inspiring experience and innovative design – Dubai Blog

Ideal Standard MENA collaborates with Belgium Pavilion at Expo 2020 Dubai to bring inspiring experience and innovative design – Dubai Blog



Ideal Standard MENA collaborates with Belgium Pavilion at Expo 2020 Dubai to bring inspiring experience and innovative design – Dubai Blog

Ideal Standard MENA is a part of Ideal Standard International, a leading global manufacturer of bathroom solutions. Headquartered in Belgium, Ideal Standard MENA has announced its cooperation with the Belgian Pavilion at Expo 2020 Dubai.

The intersection of innovation and culture, the balance of design and creativity, Ideal Standard MENA joins the Belgian Pavilion, bringing unique product launches, exquisite events, and a fascinating experience showing the latest products and series, including series designed by world-renowned designers, Robert Palomba from Palomba Serafini Associati Studio and Intellimix® from Ideal Standard, an intelligent sustainable faucet designed to dispense soap and water every time it is used, won two coveted international design awards, Red 2021 Click the Product Design Award and the 2021 iF Design Award.

Ideal Standard will celebrate “Diversity in Harmony” with the Belgian Pavilion, push the narrative of innovation and design forward, create synergy between art and technology, and showcase technical expertise. The Belgian Pavilion or “Green Arch” is located in the flow zone and will showcase the magnificence of Belgium and highlight the country’s innovation, art, culture, technology, applications, products and materials. Belgium has been leading the global effort to achieve the sustainable development goals set by the United Nations. At the World Expo, the country will take “Smart and Green Belgium 2050” as the theme.

Ahmed Hafez, CEO of Ideal Standard MENA, said: “Since its establishment, the ideal standard has always represented design and innovation, aesthetics and form, and engineering excellence. The Belgian Pavilion gives us the opportunity to embrace We pioneered a history of innovation and brought our design culture to the World Expo. Together with architects, interior designers and partners, we continue our journey and create new standards for modern life.”

Commenting on the partnership, Patrick Vercauteren Drubbel, Commissioner General of the Belgian Pavilion at Expo 2020 Dubai, said: “The Expo 2020 Dubai is a place where all countries gather, showcase their progress, build connections and celebrate global harmony. This is the most important of the year. As one of the activities, we are honored to cooperate with Ideal Standard to enrich our participation in the Expo. In essence, the ideal standard’s values, culture and future prospects are consistent with our country’s values. Therefore, this partnership will This allows us to demonstrate our drive for innovation and sustainable development. We sincerely welcome Ideal Standard to join.”

Belgium is a vibrant country with exquisite locations, picturesque attractions, inspiring architecture, and a lot of art and culture. Drawing inspiration from the country itself, weaving design, culture and art into the fabrics of Ideal Standard provides brands with a variety of ways to explore and freely express their creativity.

Following the Covid pandemic, Expo 2020 Dubai will be the first major global platform to host 192 countries with the theme of “Connecting Thoughts, Creating the Future” and sub-themes of opportunity, mobility and sustainability. Become more tolerant and tolerant. Create a more sustainable future. According to the vision and mission of the World Expo, the ideal standard will bring inspirational design and excellent manufacturing to the Belgian Pavilion at the World Expo.



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