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IIFA 2023: Thrilling UAE opening act steals show on glamorous night in Abu Dhabi

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Abu Dhabi: During the opening ceremony, cultures and colors merged smoothly on the canvas of the IIFA Awards 2023 in Abu Dhabi to create a masterpiece of art. The melodious notes of the Indian santoor and the strings of the Arabic lute (oud) provided the perfect setting, and the enchanting evening was enhanced by the sound of the ney, an Arabic flute considered to be one of the oldest instruments.

The world’s largest global Indian event, the International Academy of Indian Film Awards 2023 (IIFA 2023) returns to Yas Island, Abu Dhabi for the second year, bringing celebration and magic to Bollywood actors, industry superstars, Indian and South Asian audiences A moment for movie buffs and Bollywood lovers.

The Times of Oman and TFM are the official media partners of the Oman market for the IIFA Rocks and IIFA Awards at Yas Island, Abu Dhabi.

Nexus Novel Advertising is a marketing partner for the Oman market

New for this year, the highlight of the weekend was the opening of the awards ceremony, a riveting and moving production of Abdullah, a young Emirati who meets an Indian

Princess Neisha, taking her on a journey through UAE traditions and culture.

The immersive theatrical production showcases two cultures through captivating displays and breathtaking projections, award-winning prop and puppeteer masters, detailed choreography, Emirati and Indian dance and traditional costumes to inspire, inspire and attract the audience.

In a creative endeavor to showcase Emirati culture to a global audience, Abdullah’s life-size puppet camels are hand-painted and operated by external puppeteers.

The cultural interaction between Abdullah and Neisha included enhanced projections of Emirati fishermen weaving their nets and performances of Emirati traditional dances, including Ayyalah and Na’ashat.through their
In the performance, Abdullah and Naisha take the audience on a sonic journey that transcends cultural boundaries and leaves an indelible impression.

Throughout, the ecstatic audience enjoyed other pop hits by famous Bollywood celebrities.

Abu Dhabi, with the support of its brand ‘Expereince Abu Dhabi’, once again proved to be the perfect venue for the IIFA Awards 2023. With its welcoming natural environment, world-class facilities, diverse attractions and activities, and vibrant cultural scene, Abu Dhabi has established itself as a global entertainment and events hub.

Ahead of summer, the city has launched a seasonal campaign, ‘One Summer Is Not Enough’, positioning Abu Dhabi as an ideal year-round destination, full of unique cultural experiences, family-friendly festivities, discounts and offers all over It may not be possible to experience all of the outlets in one trip throughout the city in one summer.

For those seeking summer fun and new discoveries, the all-inclusive Abu Dhabi Summer Pass offers culture buffs, thrill seekers and couples unparalleled entertainment, family fun, dining and shopping opportunities. Tourists will also benefit from ‘Stay More, Pay Less’ which offers incredible savings and ‘Kids Free’ an added bonus for families as there is always more in Abu Dhabi something to do.

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