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IMC Toys expands to make Kitoons a 360° entertainment experience

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Kids now have a whole new way to enjoy from Wanbang Toys‘ entertainment property, cartoon, as the brand expands into audio products!Fans can join the popular crying baby magic tears Characters go on adventures through a series of songs and audiobooks for tons of fun!

Cry Babies Magic Tears are adorable little babies with big personalities. They live in an imaginative world where tears have magical powers and special powers to overcome difficulties. Designed for children ages 3 to 6, the series uses the challenges of each episode to instill positive values ​​in a fun and engaging way.

Audio content has started rolling out in six different languages ​​including: Spanish, English, French, German, Italian and Portuguese (BR). Kids can sing along to their favorite Kitoons songs anywhere, or listen to their favorite stories together while the narrator provides descriptive audio. Listeners can choose from 13 audiobook “albums,” each corresponding to a specific Cry Babies Magic Tears theme and consisting of multiple episodes. The songs were split into four albums, one for each season, featuring a variety of tracks.

Content will be available on all streaming platforms worldwide such as Spotify, Audible, iTunes, Google Play, Amazon Music, Tidal and more.

“Kids have been enjoying Cry Babies Magic Tears content through the Kitoons YouTube channel for years and it’s been a joy to make these episodes and songs more accessible,” said Raquel Roca, Director of Corporate Communications, IMC Toys“Being available on so many platforms really opens up the world of Cry Babies Magic Tears for people to have more fun with.”

These audio offerings are just the latest in the expansion of Kitoons, which includes content on the IMC Toys-owned Kitoons YouTube channel and Netflix. Partners from Bookwire, Muit Books and Universal Music Group helped create this new entertainment experience.

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