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United Arab Emirates – Plaeto, India’s first footwear brand focused on children’s foot health, today announced its foray into the UAE market, a global move.
The Bengaluru-based company has partnered with Threads, the UAE’s premier and largest retailer of school uniforms, shoes and accessories.
Available in three different lacing methods, Plaeto’s black and white school shoes are available in Times Square Mall, City Mall, BurJuman Mall, Abu Dhabi, Ras Al Khaimah, Sharjah and Fujairah Threads store to buy. The shoes can also be purchased online at www.threadsme.com.
In the coming months, Plaeto is focusing on positive growth in the UAE market. The company said the plan is to further explore retail and distribution partnerships for its growing line of 5-15-year-olds.
Ravi Kallayil, CEO and Co-Founder of Plaeto, said: “We are delighted to enter the UAE market. We will serve all major regions of the UAE through the Threads store and its online store. Given that Threads has always been a market leader in retail, it is particularly In the field of school uniforms and footwear, we consider ourselves really lucky to have found the right product and brand resonance early in our global journey. At Plaeto, we believe that ‘play’ and ‘school life’ are where children around the world grow up An integral part, we are delighted to be partnering with Threads to serve children in the UAE.”
Threads is one of the largest manufacturers and distributors of school and corporate uniforms in the UAE. It serves approximately 90 schools and has 2,000,000 clients through its diverse business chain in security, transportation, hospitality and catering. The company also provides end-to-end services in design, manufacturing, distribution and retail.
Jacques Rheeder, CEO of Threads, said: “Threads has been serving educational institutions in the Middle East exclusively for the past 12 years. We are delighted to be partnering with Indian brand Plaeto, which draws on some of the finest footwear from brands such as Nike and Adidas. The collective product experience of the Class Design team has resulted in world-class footwear for children. At Threads, our motto is ‘dressing the world leaders of tomorrow’ and we believe Plaeto shoes are perfect for the children of the UAE.”
Plaeto shoes not only protect your growing feet, but also the planet. Their carbon footprint is 6.5 kg CO2 equivalent per pair, which is about 50% lower than regular sneakers. Expanding their sustainability goals to packaging as well, the shoes come in reusable cloth bags instead of single-use cardboard boxes.
The brand’s founding team consists of former executives from Nike, Adidas and Apple. Last year, Plaeto announced sports icon and Indian team cricket coach Rahul Dravid as its brand ambassador and strategic advisor, whose mission is to help children discover the joy of ‘play’ in life.
Copyright 2022 Al Hilal Publishing and Marketing Group Courtesy of SyndiGate Media Inc. (Syndicate information).
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