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India TV, India’s most-watched Hindi news channel, has expanded its global reach by launching itself on Etisalat’s UAE-based premium content platform, E Life. This channel is available for eLife Asiana packages: eLife Asiana, Asiana Lite, Asiana Lite and Asiana Premium are all on IPTV + OTT platforms (IPTV and Switch TV), channel number: 549.
Having established a leadership position in the Indian TV market, Indian TV is looking to expand its international and digital footprint and this launch in the UAE is a natural step in that direction. The channel has launched in North America and will soon be available in other major markets, with a large diaspora audience keeping them connected to news from home. The channel is looking to innovate with local content and launch big shows in local time zones to create better affinity for brands.
With eLife Connect, Indian expats living in the UAE can watch Indian TV 24/7 and stay informed about news coverage of India and the rest of the world. Indian TV has programs such as “Aap Ki Adalat” (weekends) and “Aaj Ki Baat” (weekdays), which are hosted by Rajat Sharma, chairman and editor-in-chief of Indian TV, and are well received by the masses. For the past 18 years, India TV has broadcast news briefings, current affairs and talk shows 24/7 with its network of journalists across the country.
Ritu Dhawan, Managing Director of Indian Television, said: “Indian Television’s goal is to provide accurate, in-depth, unfiltered, fact-based news coverage to Indians worldwide without any bias, anger or sensationalism, and to make Indian television the best the most trusted news venue.
Offering Indian TV in the UAE is another step towards our goal.
India Tv has appointed NKN Media FZC as its exclusive advertising sales and distribution partner in the region. NKN Media will seek brand partners and provide advertising solutions.
eLife TV offers a wide range of services and products, including over 590 TV channels, through premium TV packages from all major TV providers worldwide. They also have VOD and subscription VOD with over 10,000 hours of content, unparalleled experience and an impressive track record with content providers, guaranteeing top-notch content from major Hollywood studios, Bollywood and the latest Arabic productions. Customers of eLife TV can enjoy the latest movie titles as we currently have the largest library in the UAE with over 600 selections of the latest and most popular HD and 3D movies from Hollywood, Arabia and Bollywood.
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