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Innovative mobile app for expectant mothers launched in the UAE


Feminist tech mobile app Mamahood announced the launch of its innovative app in Dubai on Monday, aiming to provide women in the Middle East and North Africa with expert care, guidance and community engagement to help them be supported throughout their fertility, pregnancy and childbirth journey.

Mamahood offers a range of health tracking tools, including menstrual and pregnancy tracking, educational content for healthcare professionals, and community engagement that connects women with other mothers and healthcare advisors for support.

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Mamahood’s standout feature is its on-demand live chat, which allows women to connect with licensed medical advisors in real-time 24/7. This feature provides women with immediate and convenient access to professional care, enabling them to address their health concerns with confidence and discretion, and without delay or hesitation to put their and their families’ well-being first.

In the Middle East and North Africa (MENA) region, women’s health is often neglected and many women do not have access to quality healthcare.

According to a recent study in the Journal of Medical Internet Research, 70 percent of in-person medical appointments could be conducted remotely through telehealth.

Additionally, a study published in the Journal of Research in Obstetrics and Gynecology found that new mothers in the Middle East and North Africa region reported high levels of anxiety and depression, ranging from 18 percent to 40 percent, with a lack of Social support and access to health care resources are limited.

Alina Polyakova, founder of Mamahood, said: “During my pregnancy, I struggled to find credible and reliable content online, often plagued by conflicting information on Google and a lack of community engagement on Western apps. I knew there had to be a more A great way to give women the information and support they need during the most important moments of their lives, and that’s how the idea for Mamahood was born.”

“We are delighted to launch Mamahood and provide women in the region with the long-awaited, comprehensive and supportive experience. Research shows that many pregnant women in the MENA region are reluctant to work outside normal office hours due to cultural and social factors. Contacting a healthcare professional, which can lead to increased anxiety and pregnancy-related complications.Our on-demand 24/7 live chat is designed to make it easy for women to get health advice and serve as a preventive tool in a timely manner during their motherhood Make an informed decision,” Polyakova said.

read more: Maternal deaths in Lebanon triple, health of children in crisis at risk: UNICEF


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