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IHG Hotels & Resorts, a leading global hospitality company with more than 6,000 hotels under 18 different brands, has signed an agreement with the Saudi Tourism Authority (STA) at the Arabian Tourism Market 2023 in Dubai, UAE.
The Memorandum of Understanding (MOU) provides a framework for the two entities to explore ways to increase inbound visits to Saudi Arabia from key markets in the Middle East and Africa region. This includes developing bespoke promotions, co-marketing campaigns and promotions through loyalty programs that will showcase Saudi Arabia to international audiences as one of the most exciting destinations in the world.
The MoU was signed by James Britchford, IHG Vice President Commercial, India, Middle East and Africa, and Munirah Abanomy, Head of Marketing Partnerships, Middle East and Africa, Saudi Tourism Authority, at the Saudi Pavilion at the Arabian Tourism Market 2023.
Saudi Arabia, which aims to welcome 100 million tourists by 2030, is a priority market for IHG Hotels & Resorts in the Middle East. The hotel group aims to support the country’s tourism industry by expanding the footprint of its existing brands and introducing new brands from its global portfolio, in addition to running campaigns to promote various destinations in the country. IHG also plans to further support the kingdom’s economic vision by investing in developing Saudi talent in the kingdom, with plans to employ 6,000 nationals across its growing portfolio by 2030.
James Britchford, Vice President, India, Middle East and Africa Commercial, IHG Hotels & Resorts, said: “As a demonstration of our commitment to supporting the development of domestic tourism in the Kingdom, we are delighted to sign a Memorandum of Understanding with IHG Saudi Tourism Authority. Collaboration with key government entities such as STA Enables us to position and promote attractive destinations and exciting tourism products developed in the country to guests in various markets.”
Abdulkarim Aldarwish, Middle East and Africa Marketing Director, Saudi Tourism Authority, commented: “The signing of the MoU with IHG comes within the framework of Saudi Tourism Authority’s desire to strengthen strategic partnerships with major international companies and renowned brands with global reach This partnership strengthens the Saudi Tourism Authority’s efforts to attract tourists and enrich their experience by offering best-in-class products, offers and packages.”
To expand its presence in key cities such as Riyadh, Jeddah, Madinah, Mecca, Dammam, Al Khobar and Mega Projects, IHG Hotels & Resorts plans to add more than 10,000 hotels to its portfolio in the next 2-3 years rooms. This will significantly boost the country’s tourism infrastructure and provide a diverse range of accommodation options – including luxury, leisure, religious and business tourism.
InterContinental Hotels & Resorts currently operates 37 hotels under five brands in Saudi Arabia, including: InterContinental Hotels, Crowne Plaza, Holiday Inn, Staybridge Suites and voco, of which 31 hotels are under development and will be completed within the next three to five years opened. – trade arab news agency
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