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Angels—(Business Wire) – Following a seed round from The Sandbox, Com2uS, CRIT Ventures and Formless Capital, Firefly Games CEO Michael Zhang announced the launch of a new venture called MetaWorld Entertainment. The new metaverse company’s key partners include The Sandbox, a leading decentralized virtual gaming world and a subsidiary of Animoca Brands, and Com2uS, a global multi-content platform that is a leader in blockchain gaming.
The creation of MetaWorld Entertainment comes at a pivotal time in the evolution of the Web3 space. Michael Zhang describes MetaWorld’s vision for Web3 as “an entertainment venue for the new digital age. The Metaverse is where audiences will play, engage and interact in a new sense of immersion unlike anything we’ve seen before. Michael, who will serve as MetaWorld’s CEO, said: “Our strength lies in leveraging great technology and our expertise in creating engaging and meaningful experiences for people. This allows us to think more from the user’s perspective: What meaningful experience can we bring to them, what value does that bring to them.”
MetaWorld Entertainment will be an all-encompassing entertainment company bringing concerts, events and games to global markets through Metaverse platforms including The Sandbox. MetaWorld will serve as a developer and publisher of multiple experiences and games, enabling audiences around the world to interact with the Metaverse like never before. MetaWorld will leverage the support of key partners such as Agora and its real-time audio technology to maximize the immersive experience. MetaWorld will also leverage its partners’ Web2 game publishing experience to target large gaming audiences, while using a “play and earn” model to deliver high-quality and engaging games that players can earn virtual currency through. MetaWorld will bring a brand-new earn-and-play experience to the Web3 era by combining and leveraging its unique game resources, platform advantages, and business cooperation in technology and entertainment, driving wider adoption.
“The Sandbox is delighted to support veteran gaming entrepreneur Michael Zhang into the Metaverse to establish his next gaming venture as a Metaverse Builder Studio,” said Sébastien BORGET, COO and Co-Founder of The Sandbox. “We believe he will use his experience and team creativity to build fun, engaging multiplayer and diverse experiences on The Sandbox platform, starting with Atari games in Alpha Season 3, with more brand names coming soon. ”
Com2uS President Kyu Lee is equally optimistic, “The next wave of Web3 builders will be more focused on the content and experiences built on the platform. Michael and his team have both the vision and the experience of partnering with top brands to scale and deliver products. Proven track record.” Com2uS has a long history of bullish growth in the world’s most cutting-edge markets.
“Brands are looking for impactful ways to participate in the Web3 ecosystem,” said Scott Levy, MetaWorld consultant and former managing director of NBA Asia. “Michael has a proven track record of creating successful content, and MetaWorld will be a resource for brands and consumers to meaningfully engage in the metaverse.”
Yuan World Entertainment
MetaWorld Entertainment, a revolutionary Web3 company, creates unique experiences that allow users to interact with Web3 in a new, immersive way, while connecting the world through entertainment.
About Sandbox
The Sandbox, a subsidiary of Animoca Brands, one of the decentralized virtual worlds, has been driving recent growth in demand for virtual real estate, partnering with major IPs and brands including Warner Music Group, Ubisoft, The Rabbids, Gucci Vault, The Rabbids, The Walking Dead, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, Richie Hawtin, The Smurfs, Care Bears, Atari, ZEPETO, CryptoKitties and many more. Building on the existing The Sandbox IP, with over 40 million mobile device installs worldwide, The Sandbox metaverse provides players and creators a decentralized and intuitive platform to create immersive 3D worlds and games experience, and securely store, trade, and monetize their creations.
About Com2uS
Com2uS is a Korean mobile and online game development and distribution company established in 1998. Com2uS develops games for Android, iOS and other platforms and has been targeting the global market for almost 10 years before smartphones. Com2uS has become a very competitive company with extensive expertise gained from setting up overseas offices and experience in the North American and EU markets. The company’s corporate offices are located in the United States, South Korea, Japan and China. In 2007, Com2uS was listed on the Korea Stock Exchange (KOSDAQ: 078340).
About Firefly Games
Firefly Games specializes in the development, globalization and localization of mobile games, and has extensive experience in game production and distribution. Firefly has teamed up with Hollywood studios to develop a number of mobile games based on popular IPs, including DreamWorks’ Legendary Universe, Terminator: Dark Fate, and MGA Entertainment’s match-3 mobile game LoL Surprise! Room makers and more. Firefly also represents the North American release of Asian mobile games such as My Name is MT2.
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