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Irdeto Introduces First Demonstrable, Certified and Reusable Solution for Pay TV Operators Deploying OTT and Hybrid Video Platforms Using Android TV or RDK-V, Bringing Real Choice to Market
AMSTERDAM, September 9, 2022 (GLOBE NEWSWIRE) — A little bitA global leader in digital platform cybersecurity, proud to announce its ground-breaking approach to support the growth of hyper-aggregators. This includes providing the most efficient solution for deploying OTT and hybrid video platforms by leveraging the reusable Irdeto reference broadcast stack and integrating with the Android TV or RDK-V OTT stack.
Irdeto’s revolutionary approach completely changed the rules of the game. The solution reduces total cost of ownership (TCO), accelerates time to market (TTM), eliminates fragmentation and drives business growth.
Reusability of platforms, resources and technologies is not always feasible or achievable, but if properly designed and implemented, it has been shown to change entire industries forever. With Irdeto’s pioneering reusable approach, pay-TV operators can now refocus their attention on exploring new business opportunities and growth strategies. Through pre-integration with numerous chip manufacturers including Realtek, Broadcom, Amlogic and OEM partners including Skyworth, Kaon, Innopia, CommScope, Irdeto has developed a unique certifiable process that enables payment TV operators can take advantage of reusable solutions that greatly reduce cost and time to market. Irdeto is the only company in the market that offers pay TV operators a real choice, allowing them to scale across different platforms (Android TV, RDK-V, etc.), support legacy set-top boxes and ensure quality of service and business continuity.
Hyper-convergence is rapidly gaining market traction as it goes far beyond traditional bundling, providing value-added benefits to all involved, including consumers, platform operators, streaming services and app providers. While brands have been creating bundles for years, hyperconvergence goes even further by incorporating an integrated user experience. It brings together a variety of content and digital services under one virtual roof, with a consistent user interface, provides personalized search and discovery, and simplifies the transaction of all content and services through unified subscription, single sign-on and entitlement management.
Irdeto is already helping operators become a one-stop shop for digital consumption in the home, keeping subscribers engaged by providing a seamless journey to find and consume more of their favorite content and services. As a proven solution, Irdeto has enabled global operators to roll out reusable hybrid video solutions.The Irdeto broadcast stack is pre-integrated and pre-certified for the latest version of Android TV and has Irdeto Certified Security Experience (ICSE)operators can now choose to deploy RDK-V-based OTT and hybrid video platforms quickly, efficiently and securely.
Irdeto solutions developed using this game-changing approach include market-proven Irdeto Android TV Hybrid Stackrecently introduced Irdeto RDK Video Acceleratorand Irdeto App Watch, Unique solutions for pay-TV operators to harness the power of data and analytics to create new business opportunities, combat piracy, protect users from malware and reduce TCO.As a full-service cybersecurity partner, Irdeto offers pay-TV operators a complete suite of content protection solutions, including pre-integrated Irdeto Stealth CA and watermark, Multi-DRM Solutionand have full access to Irdeto Anti-Piracy and Cybersecurity solutions and Managed Services.
Shane McCarthy, COO, Irdeto Video Entertainment, said: “Irdeto is at the forefront of the hyper-aggregator market because of our 50+ years of experience in capturing premium content in video entertainment and our strong relationships with leading ecosystem partners. relationship.” “We are the market leader in satellite distribution with over 3.5 million Android TV hybrid set-top boxes.”
To learn more about Irdeto’s super-aggregator capabilities, visit https://irdeto.com/video-entertainment/
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About Irdeto
Irdeto is a global leader in cybersecurity for digital platforms, enabling businesses to innovate for a secure, connected future. Based on more than 50 years of security expertise, Irdeto’s services and solutions protect revenue, drive growth and combat cybercrime in video entertainment, video gaming, and connected industries including transportation, health and infrastructure. With teams around the world, Irdeto’s greatest asset is its people, celebrating diversity through an inclusive workplace where everyone has an equal opportunity to drive innovation and support Irdeto’s success. Irdeto is the security partner of choice, helping people build a safe world where people can connect with confidence.
For more information, please visit www.irdeto.com.
CONTACT: Sanna-Maaria Mattila Irdeto +31 6 2133 9139 media@irdeto.com
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