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Top Israeli Producers yes studio and Indian content production giant applause entertainment are expanding their existing agreement into a full-scale partnership.
Applause, the content studio of the Aditya Birla Group, has previously worked for SonyLIV and “Tanaf“Reimagining Yes”Fudabows on SonyLIV on Nov. 11. Applause also has a relationship with Armoza Formats, which adapted “Hostage,” “La Famiglia,” to “Mind the Malhotras” and the upcoming “Honey Badgers.” Earlier this year , Sharon Levi, Head of International Sales at Armoza Join Yes Studios as Managing Director.
“We’ve been talking to Sharon about brand new initiatives we’d like to work with, and the fact that we’re approaching this business in a more evolutionary way, we can get in faster and do more in the early stages that we can do. Talk about developing working together, co-funding and building content, because I think everyone needs a very unique way of storytelling, a unique way of thinking, a unique, localized and authentic but universal story, And can spread Applause CEO Sameer Nair told type.
Levi added: “Applause has a lot of uniqueness in its way of doing business, its business model, its creativity, its high production value, and it’s coming from Armoza, which I’ve seen in adaptations before. Most importantly, it’s just a good one. from a business standpoint, we work creatively together very well. It’s not for granted — I’ve been in sales for over 10 years, and I’m very grateful to partners who understand creative deals. I think in applause, It was easy. They knew their business very, very well. They knew what the audience in India was looking at and what they wanted to see. They were very creative and very passionate in their deals.”
“Tanaav” is not a co-production, but a format license that Applause obtained from Yes. Going forward, the plan is for a co-production for Yes-Applause. The companies are looking for a three-pronged approach to originality, including pure fiction and ideas based on real events, format adaptations and book adaptations. Yes Studios is the distribution and co-production arm of Israel’s leading broadcaster and streaming service Yes, and Levi said one of the advantages of co-productions is that anything they’re developing, if they partner with them, they’ll get a commission and they’ll be there Regional broadcast.
“It makes a lot of sense for us because we have so much experience with Applause to continue this partnership and take a broader look at what we’re developing and see how soon we can It’s time to incorporate Applause into our ideas, if they’re attractive and can feel,” Levy said. “Then we can also have us make a local version in Israel and have Applause make a local version in India. We can sell it globally in tape or format or both and we can split the revenue, Both of us can enjoy this and share IP.”
Meanwhile, despite Fauda’s worldwide popularity, moving the format to India was no easy task. “It’s not your obvious format — when you watch the original show, it’s not clear how it’s spread. The fact that Applause was able to find the right story that was culturally meaningful was a huge challenge, and they managed to win ,” Levi said.
“Fauda,” by Lior Raz and Avi Issacharoff, follows a military commander and his team on the hunt for an adversary and tells the human stories of both sides of the conflict in the region, based on their experience in the Israel Defense Forces. “Tanaav” tells the story of a covert operations unit and looks at both sides of tensions in Kashmir’s sensitive region.
‘Tanaav’ is true to the original idea but re-imagined. Our backgrounds are different – Israel and Palestine vs Kashmir – this is not a real Indo-Pak affair but a Kashmir story, they are all the same person, this is the interior What happens, not what happens externally, this has nothing to do with cross-border terrorism, it takes some deft writing,” Nair said. “Kashmir is completely different. It’s a complex mix of people, land, religion, state and center [central government]. One of the early conversations with Avi and Lior was about this – this should be a big show and should be seen as a big show. This isn’t just another crime action thriller. We have already tried to do so. “
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