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Dubai: To celebrate World Pasta Day in Dubai on 25 October, Euromercato, the most authentic Italian food outlet in the UAE, announced earlier today that it will be celebrating World Pasta Day at Union Coop for a full week Umm in partnership with the Italian Trade Agency The Suqeim branch will be held from 18-25 October 2022, highlighting innovative, healthy, creative and sustainable ways of pasta and its growing and enduring popularity around the world. The event will be held in other cities including Tokyo, London, Berlin, New York and Paris.
With SustainabITALY the theme of SustainabITALY, the World Pasta Day campaign aims to engage consumers, allow Euromercato to effectively position sustainable options, high-quality and authentic Italian products in the UAE market, and promote availability. Consistent and responsible consumption. Therefore, customers will also have the opportunity to learn more about Italian traditions and way of life through Euromercato products.
On Monday 24th, the Italian trade body will host an exclusive event at the Capital Club, inviting some journalists, influencers, bloggers, traders, importers, distributors and pasta lovers from the UAE to reveal the latest trends in pasta around the world . “Union Italiana Food” survey to 2022. Invitees will also have the opportunity to sample amazing and innovative pasta recipes. Euromercato is partnering with ITA to launch an exclusive package featuring authentic, easy-to-cook pasta brands like Bella Italia, Antico Pastificio Umbro and Bartolini.
On October 25, all Union Coop outlets in the UAE, including the flagship Umm Suqeim branch, will also celebrate World Pasta Day with a special 25% discount on all pasta and sauces from Euromercato-listed brands. There will also be a social media contest for all pasta lovers, and the winner of the contest will receive a beautiful gift basket and prize from Euromercato.
gentlemen. Mohammed Ahmad Abdulaziz Alshehhi Chairman of Euromercato, Said: “In the past 3 years, Euromercato has grown and paved the way forward. As a way of growth, the United Arab Emirates has become a way of diversifying Euromercato’s products to compensate for seasonal differences, which in Increased profits and sales today, leading to branch expansion and more imports, culminating in Italian internationalization of UAE products.”
He added: “Through our e-commerce efforts with www.euromercato.ae, we aim to provide our customers with a quick and easy way to access over 100 Made in Italy products at the click of a button. “
“Spaghetti is very popular in Dubai, a global city with around 89% of its residents from abroad and a gateway to markets in the Middle East, Asia and Europe. The Italian Trade Agency’s partnership with Euromercato is strengthening our dissemination of authentic Italian food and awareness of the beverage and ongoing efforts to promote its consumption,” said Amedeo Scarpa, Director of ITA Dubai.
“Macaroni or pasta? Anyway, pasta, the original,” he added.
Over 11 million euros of pasta are imported into the UAE each year, and there is plenty of room for growth.
“We are delighted to partner with Euromercato to strengthen our ongoing initiatives to raise awareness and encourage consumption of authentic Italian food and drink in the UAE, and combat imitations of Italian sounds. Pasta is a great place to start. Because Pasta is Italian, Italian is pasta. Over the next eight months, ITA and Euromercato will continue to jointly promote several 100% Italian products. ‘ Scarpa added.
Food lovers, chefs, journalists and bloggers are encouraged to share their most inspired and popular pasta recipes, in addition to the World Pasta Day celebrations in Dubai, which will also be held on 14-20 November 2022 Host an Italian Food Week.
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About European trade
Euromercato, the most authentic Italian food store in the UAE, is a modern, sustainably managed company committed to the pursuit of the highest level of excellence, providing consumers with food, home and body care products of the highest standard and quality.
About the Italian Trade Agency
ITA – The Italian Trade Agency is a government agency that supports Italian companies in their business development abroad and promotes the attraction of foreign investment in Italy.
With a motivated and modern organization and an extensive network of overseas offices, ITA provides information, assistance, advice, promotion and training to Italian SMEs. Using the most modern multi-channel promotion and communication tools, it promotes the excellence of Made in Italy in the world.
For more information, please contact:
Name: Ms. Kimberly Kate Ballutay
Email: k.ballutay@euromercato.ae
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