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Abu Dhabi, United Arab Emirates: Under the patronage of His Highness Sheikh Hamdan Bin Zayed Al Nahyan, the representative of the ruler of the Al Dhafra region, the Imam Turki Bin Abdullah Royal Nature Reserve Development Authority (ITBA), the second largest protected area in Saudi Arabia, is participating in the The Abu Dhabi International Hunting and Equestrian Exhibition (ADIHEX), taking place from 26 September to 2 October 2022, is the largest exhibition of its kind in the region.
“ADIHEX provides a unique platform to showcase our goals, vision, services and heritage. In addition, it will provide rich networking opportunities with new agents and partners as well as industry experts and experts from different countries. This allows us to To be able to strengthen our strategic partnership and explore the latest solutions adopted globally to maintain biodiversity, replant flora and fauna and achieve long-term sustainability,” said ITBA CEO Eng. Muhammad Arsharan.
“Through this engagement, we aim to strengthen cooperation and exchange of expertise with regional and international companies, increase the capacity of tourism destinations and their contribution to Saudi GDP, especially ecotourism destinations, while supporting Saudi 2030 The goal of the 2019 Vision is to create a thriving economy by promoting diversity and investment, and enhancing the Kingdom’s global position in tourism,” he added.
The ITBA Pavilion, one of the largest at ADIHEX, highlights the cultural and historical elements of the reserve’s local community, including artisans, beekeepers and yarn tent specialists. The pavilion, in collaboration with the Saudi Geological Survey, showcases certain artifacts unearthed in the Greater Nafoud area.
The pavilion uses cutting-edge technology to provide a rich and immersive experience for visitors and high-quality guests. The pavilion represents the historic reserve and showcases the Zubaydah trail and its Al-Araesh pond, as well as the historic Lena market, one of the oldest in the region, originally built for Saudi Arabia and Iraq Trade between merchants was established nearly 100 years ago. In addition to using smart projector technology to show the stars at night in the reserve, the dark sky of the reserve can also be seen. The pavilion also features a digital interactive screen where visitors can book tours of the game reserve and explore future programs and events.
The Imam Turki Royal Abdullah Reserve is the second largest protected area in Saudi Arabia, located in the northeastern part of the kingdom, covering an area of 91,500 square kilometers. Boasting a variety of natural, geological and populated areas, the landscape ranges from sand dunes to Greater Nafoud in the west; wadi and rocky outcrops in the north; and the green valleys of Tessia in the southeast. As a world-leading nature reserve and a rich ecotourism destination, Imam Turkistan Royal Abdullah Reserve aims to preserve local pristine nature and promote ecotourism by providing visitors with a world-class experience.
The Abu Dhabi International Hunting and Equestrian Exhibition (ADIHEX) is the largest exhibition of its kind in the MENA region, providing a globally renowned platform where attendees can meet suppliers and partners, grow their business, and at the same time Launch and promote the latest industry products. ADIHEX also makes a significant contribution to the protection and promotion of cultural heritage. The 19th ADIHEX is expected to welcome significant participation from both government and private exhibitors, in addition to a variety of events and on-site heritage exhibitions. It will also showcase the latest technologies, innovations and trends in equestrian, hunting and camping gear and accessories, as well as traditional and modern hunting styles.
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About ITBA
The Imam Turki Royal Abdullah Reserve is the second largest protected area in Saudi Arabia, located in the northeastern part of the kingdom, covering an area of 91,500 square kilometers. Boasting a variety of natural, geological and populated areas, the landscape ranges from sand dunes to Greater Nafoud in the west; wadi and rocky outcrops in the north; and the green valleys of Tessia in the southeast. As a world-leading nature reserve and a rich ecotourism destination, Imam Turkistan Royal Abdullah Reserve aims to preserve local pristine nature and promote ecotourism by providing visitors with a world-class experience.
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