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Brent to Lead Al-Futtaim Toyota and Lexus in Ongoing Transformation from Green Mobility to Digital
During his nearly 30-year automotive career, Jacques Brent has amassed a wide variety of expertise. – Photos provided
Al-Futtaim Automotive has appointed Jacques Brent as the new managing director of Toyota & Lexus UAE.
At the helm of two of the UAE’s best-selling automotive brands, Brent is on a mission to drive the business forward and deliver planned improvements across different verticals, as well as develop future-proof solutions to create a seamless omni-channel experience .
During a nearly 30-year career in the automotive industry, Jacques has developed a variety of expertise, including senior roles in marketing, finance, sales and business management at Ford, while also leading the used business of Halfway, South Africa’s largest independent dealer group development in the automotive industry; this experience added to his experience.
Jacques spent a 24-year career with Ford, beginning in 1995 with Ford’s South African operations and ultimately serving as Global Director of Product Marketing at Ford headquarters in Dearborn, Michigan. In this role, he is responsible for coordinating Ford’s marketing and product development activities, including improving the product planning process, representing the voice of the customer across all Ford and Lincoln products worldwide, and leading pricing strategies.
Brent’s first job experience in the Asia Pacific region was a transfer to Ford’s Shanghai office as Executive Marketing Director for Asia Pacific and Africa, following a successful stint at Ford Motor Company as Vice President of Marketing, Sales and Service. Southern Africa. Subsequently, Jacques served as president of Ford Middle East and Africa, leading the company’s Dubai-based new business unit with operations in 70 markets.
Later in his career, Jacques was deeply involved in Ford’s transition to electric vehicles, an experience that would prove critical in supporting Al-Futtaim Automotive’s sustainable mobility strategy.
Commenting on the appointment, Brent shared: “I am absolutely delighted to be joining Al-Futtaim Automotive, a leader in the UAE automotive market, in a time of global challenge and enormous opportunity. As the industry enters an era of unprecedented disruption, “Being able to work with Al-Futtaim Automotive to develop the highly regarded Toyota and Lexus brands that are household names in the UAE will be a very rewarding experience. I look forward to responding to these with the excellent level of service that customers have come to expect from Al-Futtaim challenge.”
Speaking about the future of mobility and aligning the business with the UAE’s broader sustainability vision, Brent said, “The speed at which the UAE’s national smart mobility and electrification goals are progressing is really impressive. This, together with vehicle connectivity, will This is the biggest disruption to the automotive industry this decade. In the UAE, where the government has committed to net zero emissions by 2050, I look forward to guiding Toyota and Lexus in the coming years to support the UAE leadership’s efforts towards green mobility and electrification. “
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