Joe Sugg sets up production company backed by BBC Studios – Deadline

U.K. YouTube Star Joe Sugg is launching a production company backed by BBC The studio develops entertainment and authentic entertainment formats.

Final Straw Productions will produce shows for all ages and has developed, produced and distributed deals with the BBC’s commercial arm, which has worked with Sugg in the past.As part of the deal, Sugg will join BBC studio‘ top grade and Celebrity Drawing Challenge Executive Sacha Grimsditch, who became head of development, will help Sugg build the company.

Sugg already runs Margravine Talent Agency, a talent agency.

He is a UK YouTube sensation with 7.5 million followers and a major presence on Instagram and TikTok. In 2018 he achieved mainstream status at number two on BBC One Entertainment strictly come to dance, It is watched by millions of viewers every week.He has also written a graphic novel series and recently started acting, starring in BBC One’s syndicate from Kemel.

Helen O’Donnell, head of BBC Studios TalentWorks, described him as “a fantastic creator who entertains and delights audiences on a variety of platforms”.

Sugg added: “My mind is always full of ideas, so being able to have the opportunity to build a great team to help bring those ideas to life with the support of the BBC Studios and their guidance and expertise has been a great experience. It was fantastic.”