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June 2, 2023
Seoul – K-pop giant JYP Entertainment and US music label Republic Records are expanding their strategic partnership.
The labels announced Thursday plans for their expanded partnership, which includes global distribution of artists and catalogs, marketing, business development and artist repertoire.
Their partnership was originally formed in 2020 to promote JYP Entertainment’s girl group Twice outside of South Korea.
The partnership proved to be a success, with Stray Kids and Twice hitting No. 1 and No. 2 on the Billboard 200 chart, respectively.
The two K-pop groups also sold out seats on their world tour at major U.S. stadiums.
The two brands also launched a multinational girl group based on the K-pop idol training system.
The program, called “A2K,” launched last year with auditions held in five different U.S. cities.
Those who passed the audition are currently being trained by Park Jin Young at the JYP Entertainment headquarters in Seoul.
“The expansion of the partnership between these leading music labels will shape the next vision of K-pop and together open a new chapter,” said Jimmy Jeong, CEO of JYP Entertainment.
“We recognize a unique opportunity to be at the forefront of the next K-pop explosion. The potential is limitless,” added Monte Lipman, founder and CEO of Republic Records.
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