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Kanye West to end contract with Gap after two years

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Kanye West arrives at the Vanity Fair Oscar Party on February 9, 2020 in Beverly Hills, CA.
Kanye West arrives at the Vanity Fair Oscar Party on February 9, 2020 in Beverly Hills, CA.

Kanye West is ending her relationship with Gap after two years.

A lawyer for West told The Associated Press that a letter had been sent to the clothing chain seeking to terminate the contract between Gap and West’s company, Yeezy.

The conflict erupted after Yeezy’s first piece — a blue down jacket — showed up at the Gap store more than a year ago. The deal was announced to much fanfare in June 2020.

In a letter that West’s lawyers shared with The Associated Press on Thursday, it said Gap failed to meet its obligations under the agreement, including distributing merchandise to Gap store locations and creating dedicated YZY Gap stores.

“Due to Gap’s serious breaches, Gap has left Ye with no choice but to terminate their partnership agreement,” Nicholas Gravante, a lawyer for Cadwalader Wickersham and Taft, said West in an emailed statement to The Associated Press.

“You have tried hard to resolve these issues with Gap, either directly or through lawyers. He has accomplished nothing.”

Gravante said Gap’s failure to comply with the terms of the contract was costly. He said West plans to start opening Yeezy retail stores.

Gap confirmed that the agreement will end in a memo from its employees.

“In a nutshell…while our vision is to bring high-quality, edgy, functional design to everyone through Yeezy Gap’s unique omni-directional experience, how we work together to achieve this vision is not aligned,” President and President Mark Breitbard, CEO of Gap Brand, told employees in a memo.

“We have decided to terminate the cooperation.”

The company plans to continue selling the Yeezy Gap product in the pipeline.

West took to social media to criticize Gap and Adidas, where he has similar deals. Adidas declined to comment.

The San Francisco retailer has been hoping the partnership with West will resonate with customers during a time of declining sales. For Yeezy, in more than 1,100 Gap stores around the world, his brand will be in front of more people.

West has a history with Gap. As a teenager, he worked in a store in Chicago. He told Vanity Fair in 2015 that he wanted to be the brand’s creative director.

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